Marketing and Public Relations Assistant
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Job Description
About Company
Going Mutts is a pet care company offering services such as dog walking, pet sitting, and cat check-ins. Its subsidiary, Fur-Ever Wedding Services, specializes in handling pets at their owners’ weddings. The company operates from its office located at 53 N. Duke St., Lancaster, PA 17602. Going Mutts fosters a hands-on, self-starter environment, valuing initiative and teamwork, and promises a rewarding experience filled with “puppy love.”
Job Description
This is an unpaid internship position for a Marketing and Public Relations Assistant. The role is designed for a self-starter who can take initiative or follow directions effectively, rather than performing simple administrative tasks. While occasional coffee runs might occur, the primary focus is on substantive marketing and public relations work.
Key Responsibilities:
• Assisting with various marketing and public relations initiatives.
• Content creation, including graphics, video, and blogs.
• Engaging with social media platforms (Instagram, LinkedIn, Facebook).
• Working with email marketing tools.
• Utilizing SEO and Google Analytics for marketing efforts.
Work Location and Hours:
• Primary Location: Going Mutts office, 53 N. Duke St., Lancaster, PA 17602 (in-person).
• Preferred In-person Hours: Monday, Wednesday, Thursday | 10:00 am – 2 pm.
• As Needed: Friday and Weekends for trade shows.
Must Have Qualifications:
• Currently pursuing or recently completed a degree in Marketing, Business, Communication, or a related field.
• Basic knowledge of marketing principles and digital marketing tools.
• Understanding of SEO and Google Analytics is a must.
• Understanding of current trends in marketing and social media.
• Familiarity with social media platforms such as Instagram, LinkedIn, Facebook.
• Experience with content creation (graphics, video, blogs, etc.).
• Knowledge of email marketing tools (e.g., Mailchimp, HubSpot).
• Proficiency in Google Workspace.
• Experience with design software (e.g., Canva, Adobe Creative Suite).
Required Skills:
• Strong written and verbal communication.
• Creativity and attention to detail.
• Ability to multitask and meet deadlines.
• Eagerness to learn and take initiative.
• Team-oriented but capable of working independently.
Company Standards (applicable to this role):
• Professional appearance in person and online.
• Good photography skills.
• Excellent phone etiquette.
• Must have a valid driver’s license and a reliable vehicle.
• Comfortable driving, parking, and walking in the city.
• Be flexible and communicate well with co-workers and supervisor.
• Clean background check.
