Marketing and Communications Intern

Job Description

## About the Museum of Fine Arts, Boston (MFA)

The Museum of Fine Arts, Boston (MFA) is a world-renowned art museum with a vast collection spanning centuries and cultures. The Communications team at the MFA plays a crucial role in promoting the museum’s collection, exhibitions, and programs through various channels, including:

• Outreach to local, national, and international press: The team builds relationships with journalists and media outlets to generate positive coverage for the MFA.
• Print and digital advertising: The team creates and places ads to reach a wider audience and promote upcoming events.
• Management of social media channels: With over 1.3 million followers across platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, and Threads, the team engages with the online community and shares engaging content.
• Email marketing: The team uses email to keep subscribers informed about upcoming events, exhibitions, and museum happenings.

## Internship Description

The MFA Communications team is seeking a passionate and detail-oriented intern to join their dynamic team. This internship offers a unique opportunity to gain practical experience in the field of communications within a prestigious museum setting.

Responsibilities:

• Brainstorm and create original content for the MFA’s social media channels.
• Assist in coordinating influencer outreach.
• Research data, background, and images to help build marketing plans for upcoming exhibitions.
• Learn project management tools to initiate social media posts, promotional emails, and marketing campaigns.
• Assist with on-site events like press previews, marketing events, and photo/video shoots.
• Serve as an off-site point of contact and facilitator for community events.
• Organize inventory of merchandise and prepare packages for events, partners, and journalists.
• Assist in preparing wrap-up reports.
• Brainstorm new marketing and tourism partnerships.
• Attend events and conferences with staff to promote tourism initiatives and upcoming exhibitions.
• Assist with the promotion of MFA events and track their performance.
• Prepare and deliver a presentation about your internship experience as part of the Museum Pathways & Practices professional development course.

Qualifications:

• Currently enrolled in an undergraduate degree program (rising juniors and seniors preferred).
• Strong interest in art and the museum industry.
• Excellent writing, organizational, and interpersonal skills.
• Knowledge of social media platforms (Instagram, TikTok) and interest in staying updated on trends and platform updates.
• Proven ability to work efficiently as part of a team and independently.
• Keen attention to detail and ability to multitask.
• Confidence to take initiative and pitch new ideas and content.
• Commitment to working onsite up to 21 hours per week, Monday-Friday, from September 13, 2024, to December 13, 2024 (potential extension to April 25, 2025).
• Ability to attend the Museum Pathways & Practices professional development course on Fridays from 12:30-2:30 pm.
• Attendance at orientation on Friday, September 13, 2024, from 10:00 am to 3:30 pm.

This internship provides invaluable hands-on experience in communications, allowing you to contribute to the strategic marketing efforts of a leading art institution. You will have the opportunity to work alongside experienced professionals, learn new skills, and expand your professional network.