Marketing Analyst Intern – Direct Mail Focus

Job Description

Marketing Analyst Intern – Direct Mail Focus

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### Overview: Why AAA Life

Join AAA Life, a respected and trusted American brand with a legacy spanning since 1969, dedicated to Life Insurance and Annuity Products. With over 1.8 million policies, we pride ourselves on earning and maintaining the trust of our policyholders, promising to be there for them and their families when it matters most.

By becoming a part of the AAA Life team, you will join a company that genuinely values mutual support and is devoted to protecting lives. We foster a diverse, equitable, and inclusive culture where all associates feel a sense of belonging and are encouraged to utilize their unique talents and perspectives to influence, innovate, motivate, and thrive.

### Work Arrangement

Work Solution: Hybrid

### What You’ll Do: Responsibilities

As a Marketing Analyst Intern with a focus on Direct Mail, you will play a crucial role in optimizing our direct marketing efforts through a blend of analytics, process improvement, and strategic research. Your key responsibilities will include:

• Direct Mail Campaign Optimization:
• Collaboratively engage with various organizational areas to improve the back-end processing of direct mail campaigns.
• Contribute actively to weekly knowledge base meetings and other direct mail-focused discussions.
• Improve operational efficiencies through the refinement of processes and the implementation of automation solutions.
• Data Analysis & Reporting:
• Create direct mail dashboards to visualize key performance indicators.
• Assist in the analysis of direct mail data to identify opportunities for improvement and actionable insights.
• Support campaign tracking efforts to monitor performance.
• Compile and analyze marketing data to pinpoint areas for enhancement.
• Develop automated, easy-to-understand reports and ad-hoc analyses that effectively answer questions, identify patterns, and highlight opportunities for improvement or action.
• Market Research & Strategy:
• Research new partners, innovative marketing tactics, emerging trends, and growth opportunities.
• Research competitors’ marketing strategies to gain insights and identify new opportunities for campaign performance enhancement.
• Identify opportunities for integrated marketing campaigns that bridge direct mail and digital channels.
• Proactive Improvement & Support:
• Proactively seek out new opportunities to increase sales, reduce costs, and improve internal processes.
• Assist in the validation of technical deliverables for completeness, accuracy, and quality.
• Work proactively with all roles on project teams to provide necessary support, ensuring the overall quality and success of initiatives.

### Minimum Qualifications

• Currently pursuing a Bachelor’s or Master’s degree in a related field such as Marketing, Advertising, Marketing Analytics, or a similar field of study.
• A minimum GPA of 3.2.

### Position Success Criteria (Key Skills & Attributes)

To excel in this role, you will possess a blend of strong analytical, communication, and interpersonal skills:

• Excellent written and verbal communication skills for clear and effective stakeholder engagement.
• Strong organizational, problem-solving, and analytical skills to dissect data and identify solutions.
• Versatility, flexibility, and a willingness to adapt to changing priorities in a dynamic environment.
• Ability to exercise independent judgment and demonstrate emerging leadership skills.
• Proficiency in Microsoft PowerPoint, Word, and Excel for data presentation, documentation, and analysis.
• Proven ability to manage multiple projects and consistently meet deadlines.
• Strong interpersonal skills essential for effective collaboration and stakeholder engagement across the organization.

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*While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.•
*We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.*