Market Research Intern
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Job Description
About Company: Cummins Inc.
Job Description:
This internship project focuses on market research and analysis to develop an updated database of engines within the territory. The goal is to revise, update, and develop a commercial strategy to effectively serve the market and generate business benefits.
The intern will be responsible for:
• Updating market potential and share for parts and filters based on the 2024 engine database.
• Identifying market segments and regions to facilitate data-driven commercial decisions for business development and growth.
• Creating a solid database for efficient decision-making.
• Establishing standardized processes for future database updates.
Project Phases:
1. Introduction (3 months): Project kickoff, familiarization with the market and internal resources.
2. Development of the Tool – Market Research/Information Gathering (6 months): Active data collection and development of the database.
3. Improvement of the Database Tool (3 months): Refining and optimizing the database based on initial findings and analysis.
