Growth Marketing Intern

Job Description

About the job

Teamwork makes the stream work. Roku is changing how the world watches TV. As the #1 TV streaming platform in the U.S., Canada, and Mexico, Roku’s mission is to be the TV streaming platform that connects the entire TV ecosystem. You’ll make a valuable contribution, delighting millions of TV streamers globally and gaining meaningful experience in a fast-growing public company.

About the team

The Roku Ad Growth Marketing team is responsible for accelerating new revenue potential, advancing Roku’s advertising brand positioning, and providing insights and inspiration that help businesses maximize their potential in TV streaming. This team of marketers, strategists, and designers delivers client strategies, research and insights, new product innovations, events, and experiences, all in service of Roku’s purpose to make TV better for everyone.

About the role: Growth Marketing Intern

We’re seeking an enthusiastic and curious Growth Marketing Intern to join our dynamic and entrepreneurial team. This internship offers a unique opportunity to gain hands-on experience in the fast-paced world of paid media and growth marketing with a focus on our advertising business. You’ll work closely with experienced professionals, learn foundational skills, and contribute to real-world projects that drive full-funnel, measurable impact. This role is perfect for someone eager to learn, dive into marketing data, and support a high-impact team.

What you’ll be doing

• Competitive Analysis & Market Research: Compile and present a comprehensive competitive analysis of the self-serve CTV advertising space to inform internal areas of improvement across creative, messaging, SEO/AEO strength, audience targeting, influencer partnerships, and more. Combine market research, internal data, and real customer insights to build actionable recommendations.
• Design and Implement Strategic Experiments: Analyze data across the customer journey to inform a measurable test plan to impact real-world performance, including but not limited to landing page A/B testing, audience targeting, creative performance, and other digital marketing experiments. Work with a cross-functional team to select one test to design and execute from hypothesis to measurement and present key findings.
• Audience Segmentation & Messaging Strategy: Work with Marketing, Product, Data Science, Sales, Customer Experience, and other stakeholders to build a full-funnel strategy around one target persona/ICP to inform a personalized marketing experience. Develop and launch personalized marketing campaigns around the selected target persona and measure acquisition effectiveness compared to benchmarks. Use a mix of internal data, insights, and AI tools to inform strategy.

We’re excited if you have

• Currently pursuing a Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• A strong desire to learn about digital marketing, paid media, and growth strategies.
• Basic analytical skills with an interest in diving into data to draw insights.
• Good communication and interpersonal skills, eager to collaborate with a team.
• Organized, detail-oriented, and comfortable with ambiguity. We want you to dive in and learn about areas that excite you!
• Familiarity with Excel pivot tables is a plus.
• Any prior coursework or personal projects related to marketing or data analysis are a bonus.