Growth Marketing Intern
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Job Description
About the Company:
The Walt Disney Japan Co., Ltd. is a subsidiary of The Walt Disney Company (US headquarters). Established in 1959, it marks Disney’s formal entry into the Japanese market. In April 2000, several related Japanese subsidiaries merged, and the company was renamed Walt Disney Japan Co., Ltd. in August 2002. It oversees Disney’s diverse business operations in Japan, spanning a wide range of sectors including studio motion pictures, media, direct-to-consumer video streaming services (like Disney+), consumer products, Disney Stores, games, and parks & resorts. The company emphasizes synergy across these businesses to achieve multifaceted growth.
Job Description:
This internship will provide support to the Japan Growth Marketing team. The team focuses on two key areas: (a) increasing the number of Disney+ subscribers in Japan, and (b) maintaining existing subscribers. The intern will contribute across various growth marketing initiatives, gaining practical experience directly impacting the Disney+ business in Japan. Specific responsibilities include:
• Creative Project Management: Assisting in managing the creation of marketing materials used across various channels.
• New Subscriber Growth: Identifying potential avenues for attracting new subscribers through both established and innovative channels.
• Competitive Analysis: Analyzing the activities of competing Video-on-Demand (VOD) services.
• Lifecycle Marketing Support: Assisting in the execution of marketing activities aimed at retaining existing subscribers throughout their subscription lifecycle.
• Campaign Support: Contributing to the successful delivery of marketing campaigns focused on the benefits of Disney+.
• Reporting: Supporting the creation of reports on subscriber lifecycle data.
