Gen Z Brand Strategy Summer Intern

Job Description

Job Title: Gen Z Brand Strategy Summer Intern – La Brea Bakery

Are you hungry for a career that’s as rewarding as it is delicious? Aspire Bakeries is offering a unique, hands-on summer internship for an aspiring brand strategist passionate about consumer insights and the dynamic food industry.

About Aspire Bakeries

At Aspire Bakeries, we don’t just bake breads, cookies, and cakes – we create foods that bring people together. As an industry leader with 13 commercial bakeries across North America, we’re home to beloved brands like La Brea Bakery® artisan breads and Otis Spunkmeyer® cookies. We pride ourselves on a workplace culture built on care, ownership, and growth, where your contributions truly matter. Join our talented manufacturing and support teams who bring integrity, creativity, and a passion for excellence to everything they do.

About the Internship

This is more than an internship – it’s an immersive opportunity to dive into the art and science of how a business operates, from idea to execution, critical decision-making, and cross-functional teamwork. As a valued member of our team, you won’t just observe; you’ll contribute directly to our success, helping to create the beloved products that bring joy to millions every day.

This summer, you will take ownership of a high-impact growth project focused on how La Brea Bakery wins with Gen Z. Your mission will be to unravel how Gen Z discovers food, makes buying decisions, and chooses brands. Your work will translate real consumer insight into clear, actionable strategies across retail, packaging, and digital marketing, directly shaping how La Brea Bakery connects with Gen Z in the years to come.

Accountabilities (What You’ll Be Doing)

• Own Gen Z consumer research across shopping behavior, food culture, and media habits, then synthesize insights into clear growth opportunities.
• Define a sharp “Why We Win With Gen Z” brand framework rooted in La Brea Bakery’s product, heritage, and unique points of difference.
• Identify the highest value Gen Z occasions and consumption moments that unlock incremental demand.
• Turn strategy into practical playbooks across retail, foodservice, packaging, social, and partnerships.
• Build executive-ready storytelling and present clear recommendations to senior leadership.

Potential Projects

The intern will act as a junior brand strategist supporting La Brea Bakery’s 2026 growth agenda. This role will lead a capstone project to define a clear “Why We Win With Gen Z” strategy, translating consumer insights into actionable recommendations across retail, foodservice, packaging, and digital marketing. The intern will partner closely with Marketing, Sales, and Innovation and present findings to senior leadership at the end of the program.

Minimum Qualifications (What You Bring To The Table)

• Currently pursuing a Bachelor’s or Master’s degree in Marketing, Business, Communications, or Analytics, with a preference for interns in their Junior year.
• GPA of 3.0 or higher.
• Demonstrated experience in consumer research and insight synthesis.
• Proficiency in PowerPoint and executive storytelling.
• Basic data analysis and trend interpretation skills.
• Strong social and digital content literacy.
• Excellent written and verbal communication skills.

Program Eligibility

• Must be able to work full-time for a minimum of 11 consecutive weeks (June 1 – August 14).
• Must be able to work from the LA HQ, Monday-Thursday, with the flexibility to work remotely each Friday.
• Must pass pre-employment background and drug screening with satisfactory results.

Hourly Rate

$25.00

Aspire Bakeries is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristic. We do not use artificial intelligence (AI) tools to screen, assess, or select applicants.