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Job Description
About The Walt Disney Company
The Walt Disney Company is a global media and entertainment conglomerate with a wide range of businesses, including film production, television broadcasting, theme parks, consumer products, and more.
Job Description: Franchise Development Intern
About the Role & Program:
This internship offers the opportunity to drive revenue for The Walt Disney Company by creating and managing franchise properties for Disney+, Disney Channel, and Disney Junior. The intern will be responsible for generating sales presentations, leading integrated planning, developing cross-departmental marketing strategies, and collaborating with various teams within the Walt Disney Company, including:
• Internal stakeholders: Marketing, Consumer Products, Music, and Parks divisions
• Content partners: Walt Disney Studios, Marvel, Lucasfilm, Pixar, 20th Century TV, and Disney Branded Television
What You Will Do:
• Live Event Management: Play a key role in the development and execution of franchise integrated plans and strategies, with a focus on live event management, marketing support, and sales presentations.
• Marketing Support: Assist with the development of marketing materials, presentations, and campaigns for franchise properties.
• Sales Presentations: Develop and deliver compelling sales presentations to gain consensus from both internal and external stakeholders, primarily retail and licensees.
• Project Management: Handle special projects such as Live Tours and Pop-Up events. Manage the creative approvals and project management grids for Museum and Mall attractions.
• Franchise Management: Build and manage marketing/integrated planning decks, documents, and calendars for all kids’ franchise series. Coordinate communications between franchise and music, consumer products, programming, and marketing teams.
• Music Selection and Clearance: Lead the selection and clearance of music for soundtrack and music video purposes.
• Franchise Pitch Decks: Generate and maintain franchise pitch decks, including show/event presentations.
• Communication Documents: Build and maintain important communication documents such as project management timelines, franchise newsletters, and research reports.
Required Qualifications & Skills:
• Experience: Previous experience in licensing, consumer products, brand management, promotions, or retail businesses. A strong understanding of these areas is also beneficial.
• Presentation Skills: Proficient in keynote skills, including the ability to conceptualize and construct compelling sales presentations for retailers or corporate executives.
• Communication Skills: Strong salesmanship with polished presentation and public speaking skills.
• Leadership: Professional under pressure and confident in the company of executives. Independent thinking with a consistent track record of driving projects to completion, overcoming obstacles, and influencing others to achieve goals.
• Adaptability: Flexible and adaptable to changing priorities with the skill to work in a fast-paced environment with quick turnarounds and deadlines.
• Initiative: Self-starter, driven to go above and beyond set by others.
• Collaboration: Proficient at coordinating and facilitating meetings.
• Passion: A passion for children’s entertainment.
Preferred Qualifications:
• Experience: Experience in the television or entertainment business. Proven results in working on brands or franchises.
• Knowledge: Knowledge of domestic or global kids TV business including ratings and research analysis.
• Sales: Experience selling franchises or products to retail, advertising, or entertainment companies.
• Music Industry: Interest and/or experience in the music industry is a plus.
Education:
• Enrollment: Be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program.
• Recent Graduate: Must have graduated from a college/university within 6 months at the time of application posting.
• Current Disney Participant: Currently participating in a Disney College Program or Disney Internship.
• Degree: Bachelor’s Degree in Entertainment/Business-Related Field
Eligibility Requirements & Program Information:
• Age: Be at least 18 years of age.
• Prior Disney Experience: Have not completed one year of continual employment on a Disney internship or program.
• Work Authorization: Possess unrestricted work authorization.
Additional Information:
• Schedule: Able to have a consistent, reliable work schedule throughout the internship.
• Dates: The approximate dates of this internship are January 2025 through June 2025.
• Availability: Fully available for the duration of the internship, working 40 hours each week.
• Housing: Able to provide own housing for the duration of the internship program in the Burbank, CA area.
• Transportation: Able to provide/have reliable transportation to/from work in the Burbank, CA area.
Compensation: The pay rate for this role in California is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.