Fashion Marketing Intern

Job Description

About the Company

DALYA is a women’s custom clothing brand located in Soho, NYC. The brand specializes in creating bespoke pieces designed to empower women to dress with confidence and intention.

Job Description: Fashion Marketing Intern (College Credit)

This is a part-time internship based in Soho, NYC, requiring a minimum commitment of 2 days per week, and is offered for college credit.

Overall Purpose:
The intern will gain hands-on experience in growing and marketing a small fashion brand from its core operations.

Key Responsibilities (What You’ll Do):

• Social Media: Assist with planning and creating content for various social media platforms.
• Event Production: Provide support for both in-store and off-site brand activations and events.
• Customer Experience: Help with coordinating alterations and tracking customer orders.
• Store Operations: Assist with organizing the showroom and maintaining daily upkeep.
• Email Marketing: Work on creating marketing emails, managing the email calendar, and tracking campaign performance.
• Executive Support: Shadow and support the CEO & Lead Style Consultant with their daily tasks.

Required Qualifications (What We’re Looking For):

• Enrollment: Must be currently enrolled in college and eligible to receive internship credit.
• Software Skills: Familiarity with Adobe Creative Suite (including Photoshop, InDesign, Illustrator, or Premiere).
• Interests: A strong interest in fashion marketing, brand building, and digital strategy.
• Personal Attributes: Highly organized, detail-oriented, and proactive in taking initiative.
• Availability: Available to work at least 2 days per week in the Soho showroom.

Benefits of the Internship (What You’ll Gain):

• Practical Experience: Acquire real-world experience in the marketing and operational aspects of a developing fashion brand.
• Holistic Exposure: Gain insight into both the creative and business sides of the fashion industry.
• Mentorship: Receive direct guidance and mentorship from the brand’s founder and lead consultant.
• Portfolio Development: Opportunities to build a strong professional portfolio with tangible projects across social media, email marketing, and event management.