Experiential Marketing Co-op/Intern

Job Description

About the Company (Brand Momentum)

Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with its headquarters located in Toronto. The company focuses on fostering authentic and enduring human connections across Canada. Brand Momentum is a three-time winner of Canada’s Top 100 Best Workplaces® and has been recognized as one of Canada’s fastest-growing companies. A central tenet of their operations is their commitment to “Goodness,” a core value deeply integrated into all their activities.

Brand Momentum’s Commitments:

• Enduring Success: Beyond achieving immediate success, Brand Momentum is dedicated to sustaining it. They position themselves as a market leader in quality and innovation, cultivating a fun culture that helps both employee and client aspirations come to fruition.
• Delivering on Promises: The company is passionate about honoring its commitments to both clients and its workforce. Through an innovative approach, they consistently aim to provide exceptional value and flexibility, always striving to exceed expectations.
• Core Values: The foundational values of integrity, respect, empowerment, and fun are integral to Brand Momentum’s identity. They believe in fostering a responsible and flexible work environment that enables team members to thrive.
• Sustainability: Brand Momentum prioritizes working with sustainable suppliers and collaborates with vendors and clients to mitigate the environmental impact of their programs, contributing to a greener future.
• Diversity and Inclusion: The company is committed to cultivating a culturally diverse workplace. They highly value varied perspectives and are dedicated to building a team that celebrates individual backgrounds, experiences, and talents, recognizing that diversity leads to stronger, more innovative outcomes.

Brand Momentum is also committed to providing accommodations for persons with disabilities, working to meet their needs as required by law.

*(Note: Lensa is a career site that promotes jobs on behalf of direct clients and partners, like Brand Momentum, and does not directly hire for these roles.)•
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About The Job (Experiential Marketing Co-op/Internship)

Location: Mississauga, Ontario (Hybrid – 2 days in office, 3 days remote)
Employment Type: Temporary, Full-Time (August-November)
Industry: Experiential Marketing / Field Marketing

Brand Momentum is seeking a Fall Co-op or Internship student to join their team from August to the end of November. The ideal candidate will have a strong passion for experiential marketing and possess a solid background in campaign execution, team leadership, and event coordination, along with Excel proficiency.

Key Responsibilities:

• Campaign Creation & Execution: Developing, planning, and executing experiential marketing campaigns designed to drive brand engagement and awareness.
• Event & Activation Coordination: Overseeing the logistics, scheduling, and execution of on-the-ground marketing activations to ensure smooth operations.
• Team Leadership & Management: Leading, supporting, and motivating field teams to ensure they deliver exceptional brand experiences.
• Collaboration & Communication: Working closely with cross-functional teams, vendors, and stakeholders to align on campaign goals and execution strategies.
• Performance Tracking & Reporting: Utilizing Excel and other data analysis tools to track key metrics, compile comprehensive reports, and provide actionable insights for future campaigns.
• Budget & Resource Management: Assisting in analyzing and optimizing budgets to maximize the impact and efficiency of marketing initiatives.
• Industry Research & Innovation: Staying current with trends in experiential marketing to bring fresh, creative ideas and innovative approaches to campaigns.

What You Bring To The Team (Requirements):

• Education: A Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: 1-2+ years of experience in experiential marketing, field marketing, or campaign execution.
• Leadership: Strong team management and communication skills, essential for leading field staff and driving results.
• Project Management: Demonstrated ability to coordinate multiple projects and activations simultaneously.
• Excel Proficiency: Strong skills in Excel for data tracking, reporting, and analysis.
• Creativity & Innovation: A genuine passion for creating unique brand experiences that captivate audiences.
• Flexibility & Adaptability: Willingness to travel and manage events across different locations as required.

What’s in It for You? (Benefits):

• Professional Growth: Opportunities to develop valuable skills and advance your career within the experiential marketing industry.
• Hybrid Work Model: Enjoy a flexible work-life balance with 2 days in the office and 3 days working from home.
• Culture of Excellence: Be part of an award-winning company that prioritizes and values innovation, respect, and collaboration among its team members.