Disney+ Loyalty Program Intern

Job Description

About The Walt Disney Company

The Walt Disney Company is a global entertainment and media conglomerate, renowned for its iconic brands and captivating storytelling. The company’s mission is to provide consumers around the world with access to the content they want most, delivered on the latest platforms.

Disney fosters an inclusive environment for its employees, promoting continuous learning, development, and achievement.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) segment focuses on expanding the company’s global reach and delivering highly personalized entertainment experiences to diverse consumers worldwide. DTCI combines cutting-edge technology with world-class content and beloved brands, encompassing direct-to-consumer streaming services like Hulu, ESPN+, and Disney+, along with Disney’s international media businesses.

Disney+ (D+) is the dedicated streaming service for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Available on most internet-connected devices, it offers commercial-free programming with original feature-length films, documentaries, live-action and animated series, and short-form content. Disney+ also features the latest releases from The Walt Disney Studios, offering unprecedented access to the company’s extensive library of film and television entertainment.

Job Description: Disney+ Loyalty Program Intern

This internship provides an opportunity to gain hands-on experience in the planning and execution of the Disney+ loyalty program across Southeast Asia, Hong Kong, and Taiwan. The intern will contribute to driving brand advocacy, retention, and engagement through the development and implementation of loyalty campaigns.

Responsibilities:

• Campaign Roadmap & Execution: Maintain and execute the Loyalty Campaign roadmap, ideating and executing loyalty initiatives.
• Campaign Management: Update and maintain campaign calendars, track performance, and share best practices with regional markets.
• Relationship Management: Establish and manage relationships with Disney+ brand leads, cross-functional teams (LOBs), Legal, and Disney+ product teams.
• Asset & Workflow Management: Manage the assets and execution workflow for loyalty campaigns.
• Trend Tracking & Competitor Analysis: Stay informed on the latest loyalty strategies employed by other over-the-top (OTT) players in the region.
• Test & Learn Approach: Embrace a test-and-learn approach to optimize campaign strategies.
• Collaboration & Ideation: Actively participate in brainstorming sessions, business reviews, and campaign reviews. Think creatively to develop new concepts and ideas while working with existing assets.
• Synergy & Cross-Functional Collaboration: Liaise with different lines of business to understand synergies for marketing campaigns.

Internship Requirements:

• Currently an undergraduate pursuing a bachelor’s degree in Marketing, Communications, Media, Design, or a related field.
• Must be available for a full-time internship commitment (Monday to Friday, 9am-6pm) between January and June 2025.
• Strong interest or fan mentality for Disney, Pixar, Star Wars, and Marvel.
• Highly self-motivated and meticulous with a strong passion for consumer marketing.
• Ability to adapt quickly to a constantly evolving environment and thrive in a fast-paced workplace.
• Strong team player with good interpersonal skills and enthusiasm for collaborating in cross-functional teams.
• Proactive and inquisitive, able to propose information and solutions creatively.
• Passionate team player with a thirst for knowledge and a self-starter mentality.
• Ability to prioritize workload, meet competing deadlines, and manage stakeholder expectations.
• Strategic thinker with excellent communication skills.
• Creative mindset with the ability to leverage data for strategy development and decision-making.
• Proficient in MS Office, Adobe Photoshop, and Keynote.
• Excellent command of written and spoken English.