Digital & Social Media Marketing Intern

Job Description

About The Walt Disney Company:

The Walt Disney Company is a global entertainment and media conglomerate known for its iconic brands and captivating storytelling. Disney’s commitment to innovation, imagination, and inclusion drives the creation of experiences that entertain, inform, and inspire audiences worldwide. The company’s vast portfolio includes Disney, Pixar, Marvel, Star Wars, 20th Century, National Geographic, and more, delivering a diverse range of content across various platforms, including cinemas and streaming services like Disney+ and Disney+ Hotstar.

Job Description: Digital & Social Media Marketing Intern

Location: Disney Southeast Asia

Team: Integrated Marketing, Digital Team

Mission: To drive brand and title awareness, social buzz, and achieve business goals for movie ticket sales and Disney+ subscriber retention.

Responsibilities:

• Social Media Strategy & Planning: Develop and execute social media plans and calendars for Disney movies and shows across various platforms.
• Content Management: Coordinate the rollout, review, and approval of social content and assets.
• Campaign Support: Assist with campaign briefings, communication with agencies, and aligning on campaign strategies.
• Content Creation: Participate in ideation and scripting for publicity content featuring talent.
• Paid Media Strategy: Support paid media planning, analyze campaign performance, and recommend optimization strategies.
• Data Analysis: Learn and utilize campaign dashboards and reports to derive actionable insights from data.
• Engagement & Community Management: Help organize social contests, coordinate with influencers, and contribute to social coverage of marketing events.
• Industry Knowledge: Stay informed about emerging trends and behaviors in social and digital channels.
• Collaboration: Work closely with other Disney teams and partners to ensure seamless cross-business campaign support.

Requirements:

• Education: Currently an undergraduate pursuing a bachelor’s degree in Marketing, Communications, Media, Business, or a related field.
• Digital Savvy: A social- and digital-native with a passion for social media platforms, content creation, and digital marketing.
• Pop Culture Enthusiast: Interest or fan mentality for movies and pop culture, with a preference for Disney, Pixar, Star Wars, and Marvel.
• Experience: Experience in digital advertising, influencer marketing, marketing dashboards, and/or data analysis is a plus.
• Technical Skills: Proficient in MS Office, Google Doc tools, Keynote, and Adobe Photoshop (a plus). Working knowledge of social media management tools like Meltwater or Sprinklr is also a plus.
• Personal Skills: Highly self-motivated, meticulous, adaptable, and comfortable in a fast-paced environment. Strong team player with excellent communication and interpersonal skills. Creative mindset with a strategic approach.

Internship Commitment:

• Full-time commitment (Monday to Friday, 9am-6pm) between January to June 2025.
• Applicants must indicate their internship availability (start and end date), expected graduation date, and marketing portfolio link (if applicable) in their resume and application.

Key Aspects:

• The internship provides hands-on experience in the planning and execution of social media and digital campaigns for Disney movies and shows.
• Interns will learn data analysis, paid media strategies, and gain valuable insights into the entertainment industry.
• The opportunity to work with a global brand and contribute to the success of Disney’s marketing initiatives.