Digital & Performance Marketing Intern
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Job Description
About The Walt Disney Company
The Walt Disney Company is a global entertainment giant recognized worldwide for its iconic brands and diverse offerings. Innovation, imagination, and inclusion form the core of Disney’s values, shaping the experiences they deliver and driving their success.
Direct-To-Consumer and International (DTCI) is a key segment within The Walt Disney Company, focused on providing consumers worldwide access to Disney’s content through various platforms. This segment combines Disney’s streaming services (Hulu, ESPN+, and Disney+) with its international media businesses, leveraging cutting-edge technology and beloved brands to expand its global reach.
Disney+ is a dedicated streaming platform offering movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. It provides commercial-free programming, featuring original feature-length films, documentaries, live-action and animated series, and short-form content. Disney+ also serves as the exclusive streaming home for new releases from The Walt Disney Studios.
Job Description: Digital & Performance Marketing Intern
This internship offers a unique opportunity to contribute to the growth and success of Disney+ by working on digital & performance marketing strategies and activities. You will gain invaluable experience in collaborating with various departments, including Lifecycle, Data & Analytics, and the Brand Marketing team.
Key responsibilities include:
• End-to-End Performance Marketing: Drive subscriber acquisition and growth by managing performance-focused acquisition campaigns across digital media and affiliate marketing. This includes ideation, media planning, optimization, performance analysis, and identifying actionable insights.
• Data-Driven Optimization: Identify growth opportunities, profitability, and efficiency improvements in current or new areas through strategic thinking, data analysis, and utilizing tools and technology for creative automation and data dashboards.
• Campaign Management: Monitor and analyze campaign performance across internal and external platforms to identify optimization tactics and ensure consistent results. Make adjustments and optimize campaigns as needed.
• Market Research and Benchmarking: Conduct local media benchmarking analysis to identify best-performing ads and competitor activity using media agency sources and internal 3rd party applications.
• Local Market Expertise: Provide insight and input on local publishers, opportunities, and tactics for targeting new audiences and optimizing measurement metrics.
• Cost Optimization: Deliver the most effective Cost of Acquisition (CPA) and expected Subscriber Volume, while also optimizing Cost per Reach/Engagement for awareness campaigns.
• Agency Management: Collaborate with agencies to execute best-in-class subscriber acquisition activities and media placements, building brand awareness.
• Mobile & App Campaign Expertise: Demonstrate a strong understanding of Mobile & App Install/Purchase lead (CPS-based) campaigns and utilize App-based 3rd party tools for optimization and data processing.
Requirements:
• Currently enrolled in a bachelor’s degree program in Marketing Communications, Communications, Media, Data and Analytics, or a related field.
• Experience creating digital ads (banners/videos) is a plus.
• Strong proficiency in MS Excel and PowerPoint, along with experience using Google Analytics.
• Demonstrated knowledge of data analysis and marketing dashboards.
• Digital native with a strong understanding of current digital media trends.
Internship Details:
• Full-time internship commitment (Monday to Friday, 9am-6pm) between January and June 2025.
• Indicate your internship availability (start and end date) and expected graduation date in your resume.
• Please apply only if you are available for the full-time internship period.
• Only shortlisted candidates will be contacted.
Equal Opportunity Employer:
The Walt Disney Company is committed to building a diverse workforce and creating an inclusive environment where everyone can thrive and belong.
