Digital Marketing Intern/Co-op

Job Description

About company

Southwire Company, LLC is a leader in technology and innovation and one of North America’s largest wire and cable producers. The company and its subsidiaries manufacture a wide range of products including building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products, and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools, and jobsite power and lighting solutions.

Beyond manufacturing and supply, Southwire also offers digital solutions, such as contractor planning and utility grid resiliency, and field services including cable testing, rejuvenation, and replacement, positioning itself as a value-add partner to its customers. With more than seven decades of progressive growth, Southwire attributes its success to its commitment to developing innovative systems and solutions, exercising environmental stewardship, and enhancing the well-being of the communities in which it operates.

Job description, detailed

This is an opportunity within Southwire’s College Programs, which are designed to provide valuable, project-based experience to students pursuing a bachelor’s degree or higher. The goal is to offer meaningful work that builds on academic learning, helping early career professionals transition from school to work. Interns and co-ops receive “real-world” applications of their academic studies, helpful feedback, and coaching, with consideration for employment after graduation.

General Program Details:
• Purpose: To help early career professionals integrate formal learning with productive work, improving their ability to transition from school to work.
• Program Structure: Projects are assigned at the beginning of the summer, with students responsible for developing a timeline, progress updates, and a final presentation at a senior leadership expo.
• Rotation: All new interns and co-ops must begin in the summer rotation.
• Assignment Length:
• Intern assignments are generally 10-12 weeks.
• Co-op assignments are generally 16-18 weeks.
• Developmental Experience: The program includes an immersive onboarding and offboarding experience, an assigned mentor, networking opportunities, organized events, activities, and community service/volunteer initiatives.
• Career Opportunities: Rising senior interns and co-ops are considered for full-time employment opportunities.
• Compensation: Pay Rate: $20.00 – $23.00
• Schedule: May 18th – August 7th
• Location: Remote

Specific Position: Digital Marketing Intern/Co-op

Position Summary:
This role supports the Digital Marketing team by contributing to projects aimed at building brand awareness, strengthening customer engagement, and driving business growth. The ideal candidate is expected to be creative, detail-oriented, collaborative, and eager to learn various aspects of digital marketing.

Key Responsibilities:
• Assist in managing updates to various company online platforms.
• Support in tracking campaign performance metrics and preparing comprehensive reports.
• Conduct market research to identify emerging trends, competitor activities, and valuable customer insights.
• Aid in the creation and editing of diverse marketing materials, including presentations, flyers, and product sheets.
• Collaborate with cross-functional teams on the execution of promotional campaigns and new product launches.
• Contribute to developing content for various marketing campaigns, social media, email newsletters, and internal communications.
• Perform other marketing-related duties as assigned by the team.

Qualifications:
• Minimum 2.5 GPA.
• Must be currently enrolled in an accredited college/university pursuing a degree in Marketing, Business Administration, or Communications.
• Reliable transportation to and from work (Note: The job description lists “Remote” for location but includes this qualification).
• Ability to work effectively both independently and as part of a team.
• Possess strong organizational, planning, and analytical skills.
• Demonstrate excellent written and verbal communication skills.
• Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) or other relevant tools.

Benefits Offered:
• 401k with Matching & Pension Plan (Eligible for Pension after 1,000 Hours Worked).
• Flexible Work Schedules.