Digital Marketing Intern
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Job Description
About Company
Delaware North Boston Holdings is the specific entity responsible for this internship opportunity. They are the owners and operators of TD Garden and the neighboring The Hub on Causeway in Boston, Massachusetts.
TD Garden is highlighted as New England’s largest sports and entertainment arena. It serves as the home turf for two major professional sports franchises: the NHL’s Boston Bruins and the NBA’s Boston Celtics. The venue is a hub of activity, hosting over 200 events annually and attracting more than 3.5 million visitors each year.
The broader parent company, Delaware North, is a global hospitality company with a rich history spanning over 100 years. It is a family-owned company with operations worldwide, encompassing diverse venues such as iconic sports arenas, stunning national parks, exciting casinos, and more. Delaware North emphasizes its commitment to its team members’ personal and professional well-being, fostering a culture where employees can “love where they work.” The company prides itself on its core values: Lean Forward, Come Together, Stand Up, Do Right, and Think Guest. Delaware North is also explicitly an equal opportunity employer, ensuring fair consideration for all applicants regardless of protected characteristics.
Job Description
Job Title: Digital Marketing Intern
Location: TD Garden in Boston, Massachusetts. The role involves hybrid work, with required in-office days.
Opportunity Overview:
This is a paid internship for Fall 2025, typically spanning 10-14 weeks. It is designed for undergraduate or graduate students seeking real-world learning opportunities and can be completed for academic credit. The program aims to provide valuable work experience, develop leadership capabilities, and allow interns to make a tangible impact on the business. Interns will gain insights into the operations of a global hospitality company and work alongside experienced team members.
The Delaware North Intern Experience:
All interns participate in a structured program that includes:
• Opportunities for hybrid and in-person work.
• Executive and peer mentoring.
• Extensive on-the-job learning.
Compensation & Benefits:
• Pay: $15.00 per hour.
• Comprehensive Benefits Package: Delaware North is committed to its team members’ well-being.
• All Team Members Receive:
• Weekly pay.
• Employee assistance program.
• Training and development opportunities.
• Employee discounts.
• Flexible work schedules.
• Eligible Team Members May Also Receive:
• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid vacation days and holidays.
• Paid parental bonding leave.
• Tuition and/or professional certification reimbursement.
What You Will Do (Key Responsibilities):
As a Digital Marketing Intern, you will play a crucial role in supporting the digital marketing efforts of Delaware North Boston Holdings. Your responsibilities will include:
• Collaboration: Work closely with marketing, corporate partnerships, and other internal departments to ensure consistent digital asset alignment across all channels.
• Reporting & Analytics: Assist the digital team in preparing weekly, monthly, and ad hoc reports for internal stakeholders, utilizing tools such as Google Analytics, Tableau, and Salesforce/Salesforce Marketing Cloud.
• Social Media Management: Plan monthly organic social content specifically for the e-commerce business, engaging with content scheduling tools and direct organic platforms like Facebook, Twitter, and Instagram.
• Email Marketing Support: Assist the Email Marketing Manager with project managing email requests within Salesforce, ensuring all required assets are included, stakeholders review drafts, and necessary approvals are obtained.
• Content Creation: Produce various types of content, including photos and videos, with an appropriate tone and style, to promote new items on the Boston ProShop social media platforms.
• Digital Asset Auditing: Conduct audits of Boston Bruins and TD Garden-owned digital assets to identify and rectify inconsistencies or outdated information.
• Research & Strategy: Research current digital trends and best practices to inform and contribute to upcoming season marketing strategies.
More About You (Qualifications & Requirements):
• Education: Currently pursuing a Bachelor’s or Master’s degree in Marketing, Digital, or Communications, or a recent graduate in one of these fields.
• Technical Skills & Experience:
• Required: Proficiency with MS Office suite.
• Preferred: Familiarity with social media platforms and various reporting tools, including but not limited to Facebook, Twitter, Khoros, Sprout, Google Analytics, Salesforce, or a similar CRM.
• A Plus: Proficiency in Adobe Creative Cloud.
• Availability: Must be available to come into the corporate office on Tuesdays, Wednesdays, and Thursdays.
• Shift Details: Primarily day shift, with evenings as needed, operating Monday to Friday.
