Digital Marketing Intern

Job Description

About the Company (Launch That)

Launch That, founded in 2007 by two individuals, has grown significantly from its beginnings in a garage to a thriving team of nearly 100 professionals in downtown Orlando. The company operates as a bold digital marketing startup, employing digital, tech, creative, and content professionals. Their core vision is to build the most valuable digital brands by connecting people to extraordinary resources, driven by a commitment to invest in their people, work, and community.

Company Culture & Values:
Launch That’s culture is built on relationships, collaboration, and shared ambition. They emphasize a driven and growth-focused environment, where team members are encouraged to learn, innovate, and achieve more. Giving back to the community is a core value, with regular contributions of time and talent to local causes. The company hosts unique events to celebrate successes and foster team spirit.

Work Environment & Benefits:
• Office & Facilities: Their state-of-the-art office is designed to fuel creativity and collaboration, featuring amenities like coffee, a game room (with Xbox and arcade games), and a robust snack bar.
• Hybrid Work Model: They offer a hybrid work model, allowing flexibility with working from home on Mondays and Fridays, while coming together in the office on Tuesdays, Wednesdays, and Thursdays to maximize creativity, teamwork, and connection. They also offer flexibility for personal realities like childcare, doctor appointments, and homeownership.
• Comprehensive Benefits: Launch That provides a strong benefits package for full-time team members, including:
• 100% coverage of premium cost for employee-only medical coverage.
• 100% employer-paid short- and long-term disability insurance.
• Competitive compensation.
• Paid time off.
• 20 days of paid parental leave after 90 days of employment.
• A 401(k) retirement plan.
• Paid volunteer opportunities.
• A unique paid company-wide holiday break from December 24th to January 1st each year.

About This Role: Digital Marketing Intern

Launch That is offering a Digital Marketing Internship for individuals seeking hands-on experience in the field. This internship focuses on optimizing web content for search engines and assisting in the development of social media campaigns, providing a valuable opportunity to grow digital marketing skills.

• Duration: The internship runs for 4 months.
• Compensation: The pay is $13.00 per hour.
• Work Hours: Interns are expected to work up to 29 hours a week within a hybrid flexible workplace environment, allowing for accommodation of class schedules (e.g., working around morning or late afternoon classes).

Day-to-Day Responsibilities:

The intern’s responsibilities will primarily revolve around SEO (Search Engine Optimization) and social media tasks:

• SEO Responsibilities:
• Conducting keyword research and competitive analysis using industry tools like Ahrefs, SEMrush, and Google Search Console.
• Optimizing on-page elements such as titles, meta descriptions, headers, and internal linking.
• Assisting in identifying and fixing technical SEO issues, including broken links, redirects, and crawl errors.
• Helping to create or update content to align with SEO best practices.
• Monitoring website rankings and traffic using analytics tools and compiling simple reports.
• Measuring the effectiveness of specific SEO strategies by reporting from various sources like Google Analytics, Google Search Console, Majestic, SEMRush, and Ahrefs.
• Social Media Responsibilities:
• Drafting and scheduling social media posts for platforms such as LinkedIn, X (Twitter), Facebook, and Instagram.
• Tracking performance metrics like engagement, reach, and clicks, and compiling simple reports.

Qualifications:

Candidates for the Digital Marketing Intern position should possess the following qualifications:

• Education: Currently enrolled in or recently graduated from a program in Marketing, Communications, Digital Media, or a related field.
• Technical Skills & Familiarity:
• Familiarity with basic SEO concepts and various social media platforms.
• Comfortable working with tools such as SEMRush, Ahrefs, Google Analytics, and Google Search Console.
• Personal Attributes & Work Ethic:
• Detail-oriented, proactive, and eager to learn.
• Able to work independently and consistently meet deadlines.
• Ability to build positive relationships with others; a strong team player.
• Intrinsically motivated to create high-quality web content.
• Ability to adopt and implement company style guidelines.
• Demonstrates agility and adaptability in a fast-paced environment.
• Possesses excellent verbal and written communication skills.
• Has expertise and skills in both learning new concepts and sharing knowledge with others.
• Professional and adept, with the ability to embrace technology and automation.
• Strong ability to problem-solve, prioritize, and analyze tasks.
• Adept at taking direction and applying it with both accuracy and innovation.
• Cultural Alignment:
• A “culture champion” who exemplifies Launch That’s core values and cultural values, including honesty, trust, a good work ethic, and pursuit of continuous self-improvement. These are demonstrated through expertise, professionalism, autonomy, and mentorship in responsibilities and interactions.
• A patient and strategic thinker with the keen ability to prioritize and focus.