Digital Marketing Intern
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Job Description
About RoomieHub:
RoomieHub is a free-to-use roommate management solution specifically designed for college students. The app combines expense tracking and chore management into one simple platform to make roommate life easier. RoomieHub’s aim is to reduce the stress of college life by simplifying the management of shared living spaces.
Job Description: Digital Marketing Intern
RoomieHub is seeking a creative, enthusiastic, and results-oriented Digital Marketing Intern to build and grow its online presence. This is a part-time, remote, and unpaid internship, excellent for students pursuing or recently completed a degree in Marketing, Communications, or a related field.
Responsibilities:
• Develop and Implement Social Media Strategy: Create and execute a comprehensive social media strategy aligned with marketing goals and the target audience (students, young professionals, individuals sharing living spaces).
• Content Creation and Management: Develop engaging content for various social media platforms (Instagram, LinkedIn, Reddit, and others), including text posts, images, videos, and stories.
• Community Engagement: Actively engage with the audience by responding to comments, messages, and mentions. Foster a positive online community.
• Platform Management: Maintain and optimize social media profiles, ensuring consistent branding and messaging. Stay updated on platform best practices and algorithm changes.
• Social Listening and Trend Monitoring: Monitor social media trends, competitor activity, and relevant industry conversations to identify opportunities and inform content strategy.
• Analytics and Reporting: Track and analyze key social media metrics (reach, engagement, website traffic, follower growth) to evaluate campaign effectiveness and provide regular reports with actionable insights.
• SEO, SEM, and ASO: Assist in optimizing website content, supporting paid search campaigns, and improving app store visibility to enhance online presence and drive traffic and conversions.
• Paid Social Media Campaigns: Plan, execute, and manage paid social media campaigns to achieve marketing objectives (e.g., app downloads, brand awareness).
• Collaboration: Work closely with marketing and development teams to ensure social media efforts are integrated with overall marketing strategies and product updates.
• Stay Updated: Continuously learn about the latest social media trends, tools, and technologies.
Qualifications:
The ideal candidate is passionate about social media and its potential for brand building, creative with a knack for engaging content, an excellent communicator with strong writing and editing skills, highly organized and able to manage multiple projects, data-driven and comfortable using social media analytics tools, familiar with the target audience for roommate management apps (a plus), proactive, self-motivated, and able to work independently. A degree (pursuing or recently completed) in Marketing, Communications, or a related field is required. Bonus points for experience with Canva, social media scheduling tools, basic graphic design skills, understanding of SEO principles, and being located in the Phoenix Metropolitan area.
