Digital Marketing Associate
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Job Description
About The HJGT
The Hurricane Junior Golf Tour (HJGT) was founded in 2007 with the intention of providing junior golfers between the ages of 8-18 an opportunity to play exceptional courses in a competitive environment. The tour’s vision is to provide superb hospitality and make every event a memorable one. With play open to both males and females, nearly every junior golfer is eligible to participate on the HJGT. Currently the HJGT is the largest junior golf tour in the world hosting more 2-day nationally ranked events than any other tour.
In 2017, the Hurricane Junior Golf Tour announced a partnership with Nexus, an international hospitality and entertainment company backed by financier Joe Lewis and Tavistock Group, golfing great Tiger Woods and musician and entertainer Justin Timberlake, which will further our collective goal of growing the game of golf, broadening the Tour’s reach across the U.S. and around the world.
Job Description
Position: Digital Marketing Associate
Location: Orlando, FL
Hours: Wed-Sun
Reports to: Manager, Digital Marketing
This dynamic role plays a key part in enhancing HJGT’s social media presence while creating engaging content for fans and participants. The Digital Marketing Associate will work alongside the in person operations intern team and capture content from all perspectives; the players, the parents, and the interns.
Responsibilities:
• Capture Footage: Attend tournaments and other events to record photos and videos from various angles and perspectives, ensuring comprehensive visual documentation.
• Content Creation: Edit and produce high-quality multimedia content, including videos, graphics, and photos, tailored for social media engagement.
• Social Media Management: Develop and schedule daily posts across all HJGT social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) to maintain an active online presence.
• Creative Storytelling: Create engaging stories, reels, and posts that reflect the HJGT brand, highlight event moments, and capture the attention of the audience.
• Trend Analysis: Monitor trends on social media platforms and integrate relevant, timely content into the HJGT’s posts.
• Live Event Coverage: Provide real-time social media updates during tournaments or events, including live streaming, behind-the-scenes footage, or live posting.
• Collaborate with Teams: Work closely with the Marketing and Communications team to ensure content aligns with HJGT’s marketing goals and branding guidelines.
• Performance Analysis: Track the performance of posts and social media engagement metrics, suggesting improvements to optimize content reach and impact.
• Audience Interaction: Engage with followers by responding to comments, messages, and interacting with community content related to HJGT.
• Content Archiving: Organize and archive all footage, photos, and digital media files for easy access for future content creation.
