Digital CRM Intern
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Job Description
About AARP:
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older. With a nationwide presence, AARP strengthens communities and advocates for its members’ health, financial security, and personal fulfillment. They also work in the marketplace, offering carefully chosen products and services under the AARP name. AARP produces the nation’s largest-circulation publications, *AARP The Magazine• and the *AARP Bulletin*. AARP’s Integrated Communications and Marketing (ICM) Group encompasses Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy, and Strategic Communications. ICM manages AARP’s reputation, drives engagement and member growth across various channels.
Job Description: Digital CRM Intern
AARP’s Digital CRM team is seeking a paid intern to join their team in Spring 2025. This is a dynamic role within a team responsible for deploying over 5 billion emails and 50 million SMS messages annually, utilizing cutting-edge marketing technology. The intern will play a crucial role in ensuring business partners deliver the right messages at the right time to the right audiences.
Responsibilities include:
• Embracing Agile Practices: Using agile methodologies to improve back-office processes for technology solutions.
• Data Analysis: Analyzing data to create executive-level quarterly dashboards demonstrating marketing agency performance.
• Issue Management: Handling and prioritizing consumer-reported issues, ensuring timely communication according to service level agreements.
• Market Technology Research: Conducting stakeholder interviews to inform marketing technology platform research.
• Guide Development: Creating “how-to guides” documenting process improvements.
• Digital Librarian: Managing and tagging digital documents for easy searchability.
• Audit Artifacts: Reviewing project artifacts to ensure they meet completion criteria before project closure.
• AI Solution Exploration: Investigating artificial intelligence applications to accelerate business processes and solve complex problems.
Qualifications:
• Enrollment in a Business Technology or Digital Marketing Strategy program at an accredited college or university as a rising undergraduate junior, senior, or graduate student (must remain enrolled throughout the internship).
• Self-starter, adaptable, and capable of self-management.
• Ability to manage multiple projects, anticipate needs, and prioritize work.
• Comfort working with multi-time zone virtual teams and willingness to utilize technology.
• Proficiency in Microsoft Office programs.
• Willingness to participate in virtual meetings with video enabled.
• Familiarity with IT project management methodologies or AI use case piloting (a plus).
Compensation and Benefits:
• hourly rate: $18 (undergraduates), $21 (graduate students), $28 (Ph.D. candidates).
• Internships are non-exempt and ineligible for employee benefits.
Additional Requirements:
• Regular and reliable attendance.
• Respectful and understanding professional demeanor.
• Ability to work effectively in an open office environment.
• Hybrid work environment (remote work on Mondays and Fridays, except for essential functions; remote work limited to the US and its territories).
AARP does not sponsor employment visas for this position.
