Customer Marketing Manager

Job Description

Customer Marketing Manager – France | Lumapps

The Tone:
This is a full-time role at Lumapps, located in Paris, France, operating under a hybrid work model. LumApps builds an AI-powered Employee Hub that serves as a leading Employee Experience Platform, supporting companies in their digital transformation of communication, collaboration, and engagement with employees, customers, and partners. This role is crucial for driving growth in key European markets, strengthening customer relationships, and ensuring measurable business outcomes across the customer lifecycle for the French customer base.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid, Paris, France

• Team: Part of the revenue-focused Marketing department, organized into Field Marketing and Customer Marketing, reporting into the Senior Director, EMEA Field & Customer Marketing.
• Mission: To co-develop and execute the Customer Marketing strategy for France, building integrated programs across the customer lifecycle to strengthen relationships and drive measurable business outcomes.

What You’ll Actually Do
• Customer Adoption & Lifecycle Programmes: Develop and optimize scalable customer lifecycle programs to support onboarding, adoption, and ongoing engagement.
• Customer Advocacy: Build and manage a pipeline of customer advocates across the French customer base, activating opportunities for references, case studies, and speaking engagements.
• Customer Engagement & Community: Develop high-value customer engagement programs, including peer-to-peer events, executive roundtables, and customer communities.
• Retention & Expansion: Identify priority customer accounts and develop targeted marketing programs to support retention, upsell, and cross-sell opportunities.
• Measurement & Optimisation: Track KPIs across customer adoption, engagement, advocacy, retention, and expansion, reporting on performance to continuously optimize programs.

The Must-Haves
• Background: Manager-level professional with a core domain in marketing, specifically focused on Customer Marketing within the technology sector.
• Experience: 5+ years of total marketing experience, with at least 2 years specifically focused on Customer Marketing; previous experience in the Technology / Software (SaaS) industry is strongly preferred.
• Skills: Native or bilingual (C1 level minimum) proficiency in French for content creation, and full professional proficiency in English.
• Bonus: Working knowledge of Spanish or Italian is a plus; experience in Field Marketing is also a plus.