Creative Growth Hacker

Job Description

About the Company

The company, Trupeer, is an emerging brand with the ambitious goal of becoming the most viral brand on social media, particularly TikTok. Its core strategy is to transform its social channels into an entertainment channel first, and a brand channel second. This entertainment-centric approach aims to drive exponential growth in followers, engagement, and ultimately the adoption of its token and platform. Trupeer seeks to build a character-driven presence that is culturally impactful and undeniable, ultimately turning the brand into a social-first cultural phenomenon.

Job Description: Creative Growth Hacker

About the Role
We are seeking a creative growth hacker to lead and manage our TikTok accounts. This role is crucial for establishing Trupeer’s presence with high energy and cultural punch, making it a viral sensation on social media. It’s not just about content posting, but about crafting a unique, character-driven identity that captivates audiences. The primary objective is to develop our social channels into a leading entertainment platform, which in turn will drive significant growth in followers, engagement, and token/platform adoption.

What You’ll Do (Responsibilities)
• Take full ownership and manage our social media presence, with a primary focus on TikTok.
• Handle TikTok operations end-to-end: from initial ideation and content creation to posting and ongoing growth strategies.
• Consistently create viral short-form videos daily, expertly leveraging current trends, popular sounds, and memes.
• Develop a distinctive presence that will evolve into the identifiable face of the Trupeer brand.
• Collaborate closely with AI video creators, sound designers, and marketing leads to ensure a constant and high volume of content output.
• Actively engage with followers, creators, and influencers to significantly amplify our reach and community interaction.
• Track and analyze performance analytics, rapidly iterate on content strategies, and double down on what proves successful.
• Ultimately, your mission is to turn Trupeer into a social-first cultural phenomenon.

Candidate Profile (Qualifications)
• Experience: 0–1 years in social media growth, with a preference for experience gained with viral consumer brands, gaming, or SaaS projects.
• Creative Genius: Possesses an intrinsic understanding of the elements that drive virality—including memes, evolving trends, compelling hooks, and precise cultural timing.
• Platform Mastery: Demonstrates deep knowledge of TikTok algorithms, trending formats, and the nuances of what content performs well versus what gets overlooked.
• Storyteller: Capable of translating complex or abstract concepts into fun, relatable, and highly shareable narratives.
• AI-Savvy: Comfortable and proficient in using AI tools such as Claude and AI video generation platforms (e.g., Veo, Runway, Pika) to rapidly generate and test content.
• Mindset: Exhibits a bold, experimental, and risk-taking attitude, preferring to push boundaries and “go too far” rather than create unnoticeable content.

What We Offer
• An unparalleled opportunity to become the creative mastermind behind one of the biggest emerging brands.
• Access to cutting-edge AI creative tools to significantly scale your content output.
• Extensive creative freedom, devoid of corporate red tape or tedious, endless approval cycles.
• A fast-moving and dynamic environment where your creative content goes live daily.

Ideal Candidate (Key Attributes)
• You have a proven track record of growing a social account into the hundreds of thousands of followers—please share your handles to showcase this.
• You are fluent in meme culture, adept with TikTok trends, and possess a strong sense of humor.
• You can readily showcase viral content you have created or successful campaigns you have led.
• You inherently think in terms of captivating hooks, engaging captions, and attention-grabbing formats that instantly capture an audience’s interest.