Content Marketer
Are you applying to the internship?
Job Description
About Company:
GMI Cloud is a startup. The company values individuals who can thrive in ambiguous, fast-paced environments and wear multiple hats. They are looking for someone who can directly influence how their story is told.
Job Description: Content Marketer at GMI Cloud
This Job Description is built on an LLM-generated base, but requires a nuanced understanding of startup dynamics and business goals.
Responsibilities:
• Develop and execute a content marketing strategy that aligns with GMI Cloud’s overall business objectives.
• Create engaging and informative content across various formats (blog posts, articles, website copy, social media, email marketing, case studies, white papers, etc.).
• Research industry trends, competitor activities, and target audience needs to identify content opportunities.
• Optimize content for search engines (SEO) to improve organic visibility.
• Manage the content calendar and ensure timely delivery of content.
• Collaborate with internal teams (sales, product, engineering) to gather insights and ensure content accuracy.
• Analyze content performance and make data-driven decisions to improve effectiveness.
• Adapt to the evolving needs of a startup environment and take on additional responsibilities as needed.
• Contribute to the overall branding and messaging of GMI Cloud.
• Track content ROI and report on key performance indicators.
• Demonstrate a strong understanding of content marketing principles and best practices.
• Bring fresh ideas to the table while remaining aware of constraints.
• Ability to execute multiple tasks, set clear goals and maintain standards.
Qualifications:
• Proven experience in content marketing, with a strong portfolio of writing samples.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation tools.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic startup environment.
• Experience with cloud technologies and the IT industry a plus.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Bonus Points:
• Experience working in a startup environment.
• A passion for cloud technology and innovation.
• A strong understanding of data analytics and content performance metrics.
• Ability to quickly learn and adapt to new technologies and trends.
Key Differentiators:
• Startup Mentality: This role requires the ability to thrive in ambiguity, adapt to change, and wear multiple hats.
• Business Impact: You must be able to connect your content marketing efforts to tangible business outcomes.
• Analytical Thinking: The ability to analyze data, identify trends, and optimize content for performance is crucial.
• Writing Range: You must be able to demonstrate a diverse range of writing styles and tones.
• Critical Thinking: Ability to demonstrate an understanding of AI-generated content and how to improve it.
