Channel Marketing Intern

Job Description

About Company

Generac Power Systems is a global leader in the power industry, specializing in power solutions. This particular role is with their Consumer Power team, based in Pewaukee, WI.

Job Description, Detailed

This is for a Channel Marketing Intern position within the Generac Channel Marketing – Consumer Power team.

The intern will gain significant exposure and experience across various facets of the marketing function and marketing communications for Generac products and services. The role involves partnering with the Channel Marketing Manager and team to execute marketing projects, supporting cross-functional teams like Sales and Product Management, and contributing to the development of marketing materials and campaigns. Key areas of experience gained will include project management, messaging development, program management, and marketing communications, with visibility across the broader organization.

Primary Responsibilities:
• Supporting the development of multi-channel marketing plans and materials.
• Assisting in the creation of sales enablement content such as emails, presentations, and brochures.
• Assisting in submitting, reviewing, and editing marketing materials to ensure consistency and quality for digital and print assets.
• Aiding in the execution and administration of Co-Op programs across multiple channels, including data tracking and reimbursement processing.
• Helping maintain and organize channel marketing resources for partners, ensuring easy access and maximum utilization.
• Learning to analyze and report on marketing performance using tools like Salesforce Marketing Cloud, SAP CRM, and Excel, under senior guidance.

Minimum Qualifications:
• Currently pursuing a Bachelor’s or Master’s degree in Business, Marketing, Communication, or a similar field.
• Ability to work a minimum of 20 hours per week year-round and full-time during summer and school breaks.
• Ability to work both independently and collaboratively.
• Strong organization and project management skills, with the ability to handle multiple priorities.
• Creative thinking in developing marketing strategies in a B2B environment.
• Takes initiative and assumes ownership of tasks and projects.
• Fast learner and able to adapt to new situations.
• Eager to develop new skills, technologies, and industry trends.

Preferred Qualifications:
• Sophomore status or above in the degree-seeking program.
• Strong computer skills in the Microsoft Office Suite.
• Strong writing and communication skills.
• Working knowledge of basic graphic design skills.
• Previous working or volunteer experience.
• Involvement and leadership in extra-curricular campus activities or non-profit organizations.

Knowledge, Skills And Abilities:
• Demonstrates relentless drive and determination to achieve success.
• Passionate about learning new skills and incorporating them into workflow.
• Ability to work with a cross-functional team.
• Must be detail-oriented.
• Professional manner and personal maturity.
• Strong organization and time management skills.
• Solid quantitative skill set and the ability to analyze, think, and communicate with well-supported data.
• Strong problem-solving skills.
• Strong verbal and written communication competencies.

Work Environment:
• Typically involves working in an office environment with occasional remote work possibilities.
• The intern should be comfortable working in a fast-paced environment and adapting to changing priorities.

Physical Demands:
• Regularly required to talk and hear; use hands to manipulate objects or controls.
• Regularly required to stand and walk.
• Occasionally may be required to stoop, bend, or reach above the shoulders.
• Must occasionally lift up to 25 pounds.
• Frequent and continuous computer-based work requiring periods of sitting, close vision, and ability to adjust focus.
• Occasional travel.

Duration And Compensation:
• Compensation will be based on experience and qualifications, with a competitive hourly rate.