Business Management Summer Intern
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Job Description
About Western Digital:
Western Digital is a company on a mission to unlock the potential of data, enabling individuals, businesses, and organizations to innovate and create. With over 50 years of experience, they’ve been at the forefront of memory and data storage technology advancements across their brands: Western Digital®, SanDisk®, SanDisk® Professional, WD®, and WD_BLACK™. Their technologies power diverse applications, from gaming platforms and safer cities to smarter cars and the data centers supporting major companies and public clouds.
Job Description: Business Management Summer Intern
Western Digital seeks a summer intern for their Global Channel Business Management team in Irvine, CA. The intern will contribute to multiple projects aimed at optimizing product, pricing, and marketing campaigns for the sales and marketing organization. Working closely with product segment and regional pricing managers, the intern will gain experience in these key areas:
• Regional Pricing Optimization: This involves reviewing regional price lists to identify and propose solutions for inefficiencies (e.g., redundant price list variants). The intern will analyze pricing for active and end-of-life (EOL) SKUs, aligning pricing with business objectives, and creating pricing templates for consolidation.
• Program Review: The intern will research and analyze multi-tiered pricing programs, suggesting simplifications without compromising sales. This might extend to both online and offline channels.
• Marketing Projects: The intern will gain experience understanding product offerings within a specific segment, analyzing competitor promotional activities, and proposing comprehensive (360-degree) marketing campaigns, complete with performance metrics.
• Ad Hoc Projects: The role may include additional projects to support the sales and marketing team as needed.
