Brand Strategy Intern

Job Description

“`html

About United Way Worldwide

United Way mobilizes communities around the world to close gaps and open opportunities so everyone can thrive. Through its global network spanning 37 countries and 1,100 communities, United Way connects partners, donors, volunteers, and community leaders to tackle the root causes of the world’s most complex challenges, making a positive impact in the lives of millions of people.

Intern Experience At United Way Worldwide

Interns at United Way Worldwide gain valuable learning and working experience at a leading nonprofit organization. The program aims to provide interns with insights into their desired career paths, ensuring they feel included, valuable, and productive. In addition to hands-on experience at one of the world’s largest nonprofits, interns receive weekly meetings led by subject matter experts and professional development workshops when available. Interns are also encouraged to complete a learning plan according to their school’s requirements for those receiving a grade and have the chance to meet and work with nonprofit subject matter experts and leaders at UWW.

Position Title: Brand Strategy Intern

Position Summary

United Way Worldwide is seeking a Brand Strategy Intern to support the Global Brand team. As a global nonprofit leader, United Way recently launched a brand refresh in 2024 to reintroduce itself and re-establish its relevance for the next century of service. The intern will work on projects that continue to support this effort, specifically focusing on brand building and creating cohesion throughout the United Way network.

The Global Brand Team is a small, nimble team within the Marketing & Communications department, excelling in strategic thinking, versatility, detail-orientation, and relationship building. They work closely with other UWW departments and local chapters across the global network. The ideal candidate should be flexible, organized, and work well in a highly collaborative environment.

The Brand Strategy Intern can expect to further their knowledge of the skills needed to manage a large, complex global brand. The intern will be pivotal in supporting governance projects, helping to ensure brand compliance among the global network, and supporting stewardship efforts to further engage the network. Additionally, the intern will refine their research and presentation skills, assisting in creating decks for upcoming presentations and conferences, as well as giving presentations of their own projects to the department and other key stakeholders.

Primary Projects

• Competitive Research: Examine competitor brands and provide SWOT analyses to uncover new opportunities for United Way.
• Brand Governance: Assist in the creation and completion of the brand audit process, helping to ensure brand compliance across the United Way global network.
• Community Management: Assist in maintaining one of United Way’s digital communities, creating new content, and engaging with members. Support further optimization of Brandfolder, United Way’s digital asset management platform.
• Strategic Brand Communications Development: Create and refine presentations for upcoming conferences to further brand adoption and engagement.

Applicant Requirements

• Current students attending a college or university.
• Eligible to work within the United States with all documentation at the time of application.
• Upload a copy of your transcript as part of your application (unofficial transcripts are acceptable).

Required Skills

Education & Experience

• Students who are currently pursuing degrees in marketing, communications, management, or similar fields.
• Rising sophomores and above are welcome to apply.

Skills & Competencies

• Strong attention to detail.
• Ability to prioritize tasks and manage multiple projects at once.
• Ability to communicate effectively with diverse audiences (written & verbal) and treat others with respect.
• Curiosity about brand strategy and management.
• Proficiency in Microsoft Office suite.
• Interest in learning more about nonprofits.

Personal Attributes

• Positive attitude and a willingness to contribute as well as learn from others.
• Enthusiastic, engaging, and collaborative team player.
• Self-motivated and proactive in identifying challenges and solutions.

Preferred Skills

• Previous coursework or experience with marketing, communications, brand, or brand management a plus.
• GPA 3.0 or above.

Helpful Information & Benefits

• Weekly meetings and supplemental professional development workshops provided onsite.
• Chance to meet and work with nonprofit subject matter experts and leaders at UWW.
• Free coffee & tea onsite.
• Free parking at United Way Worldwide’s parking garage.
• Near Blue/Yellow Metro line (Braddock Metro Station) and then board Alexandria Free Dash bus that has stops directly across from our building.

Logistics

• Location: This internship takes place at the United Way Worldwide office at 701 N. Fairfax St., Alexandria, VA 22314.
• Time Frame: Summer – June 1, 2026, to July 23, 2026.
• Schedule: Generally Mondays through Thursdays, off on Fridays.
• Pay Rate:
  • $21.00 /hour – Undergraduate
  • $25.00 /hour – Graduate

Equal Opportunity Employer

United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail recruitment@uww.unitedway.org or call 703-836-7100 and provide the nature of your request and your contact information.

Thank you for your interest in an internship opportunity with United Way Worldwide. You will be contacted if your qualifications are a good match and you are selected for an interview.

“`