Brand Coordinator

Job Description

About Company:

Scent Beauty, Inc. is a multi-brand, omnichannel company specializing in fragrance, cosmetics, body care, and men’s grooming. The company is involved in the creation, manufacturing, distribution, and marketing of culturally relevant brands to consumers worldwide. Its distribution channels include key brick-and-mortar retailers, various dot-com platforms, and its own platform, ScentBeauty.com. Scent Beauty’s portfolio covers diverse verticals such as Celebrity, Fashion, Lifestyle, Naturals, and Designers. Scent Beauty is recognized as a leader in product innovation and is committed to values of diversity, sustainability, and qualitative consumer experience.

Job Description:

Job Title: [Not explicitly stated, but implies a Brand Development Support Role / Junior Brand Role]

Job Summary:
This individual will play a crucial role in supporting the Brand Director across all facets of brand development and the launch of new products.

Job Responsibilities:

• Competitive Analysis:
• Conduct comprehensive research on industry competitors, analyzing their products, marketing strategies, and market positioning.
• Develop detailed reports, including SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) for competitors.
• Present findings to the marketing team to aid in strategic planning and decision-making.
• Market/Brand Deck Preparation:
• Assist in creating and updating market and brand decks for both internal and external presentations.
• Gather and organize relevant data, images, and content to ensure decks are comprehensive and visually appealing.
• Collaborate with marketing and design teams to maintain consistency with brand guidelines and messaging.
• Trend Analysis:
• Monitor and report on current and emerging market trends, consumer behavior, and industry innovations.
• Identify opportunities for new product development and marketing strategies based on trend insights.
• Provide recommendations to the marketing team to ensure the company stays ahead of market trends.
• Creative Request Form Management:
• Ensure all creative briefs are clear, detailed, and aligned with brand objectives.
• Coordinate with the creative team to prioritize and ensure timely delivery of projects.
• Manufacturing Request Form Management:
• Oversee the submission and tracking of manufacturing requests to ensure timely production and delivery.
• Liaise with the manufacturing team to communicate requirements and resolve any emerging issues.
• Participate in status meetings and document minutes detailing next steps.

Qualifications:

• Education: Bachelor of Science (BS) in Marketing, Communication, or Business is preferred.
• Experience: Experience working in the beauty industry is a significant plus.
• Skills:
• Strong analytic skills.
• Strong presentation skills.
• Ability to work collaboratively within and across different functions.
• Highly organized with the ability to multi-task effectively.
• Ability to communicate clearly across multiple mediums, both traditional and non-traditional.
• Command of Microsoft applications (Word, PowerPoint, Excel) is a MUST.

Work Arrangement:

• This is a hybrid position.
• Requires 2 days in office in NYC and 3 days remote.