B2B Marketing Intern
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Job Description
About the Company:
Weber Shandwick is a global public relations firm. This posting focuses on their Baltimore office, which is seeking a B2B Marketing Intern for the Summer of 2025. They emphasize a non-traditional internship, focusing on integrated marketing campaign development rather than solely PR or social media. They are an Equal Opportunity/Affirmative Action employer.
Job Description: B2B Marketing Intern (Summer 2025)
This internship is not focused on traditional PR or social media, but rather on the development of integrated marketing campaigns. The intern will be heavily involved in all phases of a project. Specific responsibilities include:
• Planning: Assisting in project coordination and logistics.
• Evaluation: Reviewing project deliverables to ensure they meet specifications and standards.
• Coordination: Collaborating with various teams (media, creative, strategy, development, and account teams).
• Reporting: Reviewing and providing input on performance deliverables.
• Idea Generation: Sharing ideas in brainstorms and team discussions.
• Research: Analyzing brands using various resources.
• Monitoring: Tracking client and industry online behaviors and trends.
Required Skills and Qualities:
The ideal candidate possesses the following attributes:
• Creative Thinking: Ability to think outside the box and develop holistic, innovative solutions.
• Digital Proficiency: Strong understanding of digital platforms (technology, email, CRM, social media, etc.) and best practices.
• Technical Skills: Proficiency in Word, PowerPoint, Excel, and Outlook. Familiarity with Google Analytics, Google Data Studio, Facebook Business, LinkedIn, Adobe Creative Suite, Sprout Social, MailChimp, Campaign Manager, and WordPress is preferred.
• Management Skills: Ability to meet deadlines, handle multiple tasks, work independently, and proactively seek additional responsibilities. Strong attention to detail.
• Problem-Solving: Proactive identification of problems and development of solutions/recommendations.
• Adaptability: Ability to thrive in a fast-paced agency environment.
• Communication: Excellent written and verbal communication skills.
• Value-Oriented: Understanding of the value they can bring to the team.
What the Internship Offers:
• Mentorship: A dedicated mentor to guide the intern throughout their experience.
• Exposure: Opportunities to work with cross-functional teams and enterprise/mid-level brands.
• Training: Access to workshops and ongoing training on industry best practices.
• Career Potential: Possibility of full-time employment after the internship.
• Compensation: Paid hourly at 40 hours per week.
Requirements:
• Recent college graduate or related experience.
• Availability for 40 hours per week from June to August.
Location and Compensation:
• Baltimore, MD
• Salary range: $20.00 – $20.00 per hour (the actual salary will depend on various factors).
