Associate Customer Loyalty Strategist

Job Description

About the Company

Love’s Travel Stops & Country Stores is the industry-leading travel stop network in the United States. For more than 55 years, Love’s has provided customers with highway hospitality and “Clean Places, Friendly Faces.” They are passionate about serving drivers with clean, modern facilities stocked with fuel, food and supplies. Love’s offers meals from popular restaurant chains, trucking supplies, showers, and everything needed to get back on the road quickly. The Love’s Family of Companies includes:

– Gemini Motor Transport, one of the industry’s safest trucking fleets
– Speedco, the light mechanical and trucking service specialists
– Musket, a rapidly growing, Houston-based commodities supplier and trader
– Trillium, a Houston-based alternative fuels expert

About the Job

As an Associate Customer Loyalty Strategist, you will help architect Love’s digital communication approach and execution for their commercial and non-commercial drivers through the My Love Rewards loyalty program. You will be an active participant in helping to design, develop, execute, and analyze strategies that drive engagement.

Daily responsibilities include supporting the planning and execution of digital customer marketing and communications. This entry-level strategist position provides enterprise experience working with established marketing automation, mobile development, and user experience design/research teams. The Associate Customer Loyalty Strategist will be supported with one-on-one coaching and training experiences.

The successful candidate thrives in a fast-paced, collaborative, process-driven environment and can adapt and adjust plans on the fly. This position requires interaction with a wide variety of internal and external stakeholders at various levels of the organization. Candidates must possess the ability and willingness to balance customer needs with business priorities and articulate the rationale behind decisions.

Requirements

• Knowledge of customer loyalty programs and industry trends
• Solution oriented, highly motivated, and pro-active self-starter
• Well-rounded interpersonal skills
• Outstanding organizational and communication skills and the ability to manage competing priorities
• Understanding of project management principles and best practices
• Exceptional communication and presentation skills

Responsibilities

• Serve as an ambassador for Love’s loyalty customers and their overall customer experience
• Assist in the development of comprehensive customer loyalty strategies to enhance customer retention, lifetime value, and engagement
• Analyze customer data to identify trends, insights, and opportunities to continue to improve Love’s loyalty programs
• Support the design and management of customer segmentation strategies to personalize loyalty program offerings and communications
• Own the set-up process for all Loyalty customer communication, working closely with internal stakeholders to ensure accurate and timely completion of information.
• Collaborate with cross-functional teams to deliver Loyalty initiatives
• Support the development and execution of marketing campaigns for various customer facing units
• Work alongside UI/UX and graphic designers to create relevant and consistent graphics for digital campaigns
• Work with the Marketing, Operations, and Communications teams to support Love’s Loyalty team and other internal stakeholders

Education and Experience

• Bachelor’s degree in Marketing, Business, Management, Advertising, Communications, Public Relations, or equivalent preferred
• 0 to 2 years experience in marketing, campaign planning, copywriting, customer-facing communications, and/or digital communications
• Excellent verbal, written, and presentation skills