Analista Sênior de Go to Market

Job Description

Senior Go-to-Market Development Analyst | PepsiCo

The Tone:
This is a full-time role at PepsiCo. PepsiCo is a global leader in convenient foods and beverages, bringing beloved brands to consumers worldwide. This role is crucial for identifying and capitalizing on market growth opportunities, driving strategic decisions, and ensuring effective execution of commercial strategies across various channels.

The TL;DR
• Role: Senior Analyst
• Type: Full-time

• Team: Commercial Strategy and Development
• Mission: Identify growth opportunities and channel development, while supporting the company’s strategic decision-making process.
• Tech Stack: Excel (advanced), BI tools, IQVIA, Nielsen, Scantech, Geomapping, Power BI

What You’ll Actually Do
• Identify opportunities: Identify growth and efficiency opportunities in go-to-market strategies through structured analyses of market, customers, and channels.
• Connect strategy to execution: Bridge strategic planning with execution by working directly with internal areas and the commercial sales team.
• Develop business cases: Construct comprehensive business and financial analyses for business cases to evaluate strategic initiatives.
• Drive strategic discussions: Conduct strategic discussions and maintain strong communication with stakeholders, ensuring alignment and a focus on results.
• Lead projects: Lead end-to-end strategic projects, ensuring alignment across all involved areas with direct impact on business results.
• Monitor performance: Monitor key performance indicators and generate actionable insights to support decision-making.
• Prepare leadership materials: Build executive materials and presentations for leadership, facilitating strategic forums and meetings.

The Must-Haves
• Background: Completed higher education with previous experience in strategy, commercial development, planning, or consulting.
• Experience: Prior experience with go-to-market initiatives and/or channel development, along with experience leading cross-functional strategic projects.
• Skills: Strong analytical capability and data proficiency (advanced Excel and/or BI tools), knowledge of market tools and databases (IQVIA, Nielsen, Scantech, Geomapping, Power BI), strong communication and interpersonal skills, and the ability to lead discussions and resolve conflicts with diverse stakeholders.
• Bonus: Post-graduate degree or MBA is desirable.