Advertising Specialist
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Job Description
About the Company:
Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.
Job Description:
This role focuses on supporting and executing advertising strategies for Textron Specialized Vehicles. Key responsibilities include:
• Conducting training sessions and providing informational support to the sales team and courses on advertising strategies and tools.
• Managing day-to-day communications with third-party vendors and partners to ensure seamless execution of advertising campaigns.
• Monitoring, analyzing, and reporting on the performance of advertising campaigns. Provide insights and recommendations to optimize campaign effectiveness.
• Overseeing the management of the advertising portal, ensuring it meets the needs of internal teams and external partners.
• Working closely with the content and brand teams to ensure advertising content aligns with overall brand strategy.
• Staying updated on trends, tools, and applications in the paid media environment and apply this knowledge to improve advertising strategies.
• Assisting in managing media and advertising budgets, ensuring efficient allocation of resources.
Education: Bachelor’s degree in marketing required, with a concentration in digital marketing or media preferred.
Years of Experience: 3 or more years of experience required
Software Knowledge: Knowledge of Salesforce CRM platform, Google Analytics, data visualization experience, and Microsoft Office.
