Protagonist

Protagonist is the Narrative Analytics company, uncovering deeply held beliefs to energize brands, win competitive battles, and better engage target audiences. Employing natural language processing, machine learning, and deep human expertise, their platform analyzes billions of data points to provide critical insights for marketing, product development, and communications strategies. Built upon a decade of narrative science—initially developed to improve the American brand for the US Government—the platform is now utilized by dozens of the world’s leading CMOs, business leaders, and foundations.