• University: University of Michigan - School of Information
• College: NA
• Major: User Experience/Social Computing
• Minors: NA
• Start Date: 18 August 2023

• University: Universidad Internacional de La Rioja
• College: NA
• Major: User Experience/Social Computing
• Minors: NA
• Start Date: 01 November 2020

• University: Universidad de Palermo
• College: NA
• Major: Graphic Design
• Minors: NA
• Start Date: 01 February 2014

• University: Instituto Metropolitano de Diseno
• College: NA
• Major: Graphic Design
• Minors: NA
• Start Date: 01 August 2008

Graduate Student Instructor – SI 520 and 320 Graphic Design and Communications

Provided instructional support for lectures on graphic design theory, history, key principles, methodologies, and techniques. Teaching lab sessions to 83 students, focusing on hard skills in Figma, Adobe Photoshop, and Adobe Illustrator. Responsible for reviewing lab exercises, syllabus content, grading, and managing student communications.

Product Design Intern

Co-developed an illustration system for Dayforce’s product ecosystem, focusing on character anatomy, scene narrative, composition, light/dark theme adaptability, and diversity storytelling. Designed the new avatar component in the 'Everest' design system, incorporating qualitative and quantitative research, and created a master Figma component that includes 24 avatars across 5 component variables along with detailed documentation. Designed a feature for AI-powered background removal for avatar creation in the user’s profile page. Designed a Minimum Viable Product (MVP) for a mobile application focused on intuitive expense and travel management for employees, managers, and financial controllers. Established User Interface motion design guidelines, detailing motion types, component taxonomy, and interaction design anatomy.

Vice President of Design and Creative Services

Directed WebCreek’s marketing strategies for lead generation, talent acquisition, and brand reputation management. Supervised the Creative Services Unit, composed of designers hired hourly or through long-term contracts by customers. Ongoing leadership of user experience design across client and internal projects.

Head of Design

Led creative direction and product design for over 50 web, mobile, and XR products for Fortune 500 companies, including Halliburton, Johnson & Johnson, and the American Bureau of Shipping (ABS). Established department standards for a team of 30+ professionals in design, content, software development, and marketing. Led and managed WebCreek’s brand and communication strategy, managing both art direction and creative output.

Art Director

Led the visual direction of advertising campaigns and marketing collateral for clients such as Chevrolet, China Motors, Ecuador's Ministry of Environment, Municipality of Quito, and Swisshotel. Produced over 70 communication pieces across various mediums, including print, web design, social media, editorial design, packaging, marketing collateral, photography, ad scripting, storyboarding, and content planning.

• LGBTQ: no
• Ethnicity: Hispanic or Latino
• Disability: no
• Veteran: no
• First-generation College Student: no
• Pell Grant Eligibility: no
• Work Authorization: yes
• Visa Sponsorship: yes