• University: Fordham University
• College: Gabelli School of Business
• Degree: Master of Business Administration (MBA)
• Major: Business Administration
• Minors: Entrepreneurship and Innovation
• Campus Mode:On Campus
• Start Date: 03 August 2026

Senior Category Intelligence & Planning Specialist

• Managing Consumer Electronics category representing 10% of Trendyol’s GMV across Turkey.
• Previously managed Home Electronics category (~10% GMV).
• Make monthly sales forecasts, define promotion strategy and budget allocation collaborating with Category, Growth, and Marketplace teams to meet sales targets.
• Lead weekly trading meetings to identify performance issues, root causes, and growth opportunities leveraging market trend insights.
• Analyze marketing data (views, conversions, basket size, search trends) to provide strategic direction for category team.
• Work on seller engagement, pricing and customer loyalty projects including Trendyol Marketing Services.
• Monitor advertising expenditures and ROAS of seller segments for multiple non-fashion categories across various marketing assets (product ads, influencer affiliate etc.).

Senior Category Strategy Manager

• Kicked off Elite Pro Program from ideation to execution collaborating cross-functionally to enhance value for high spender professionals and maximize ROI.

Category Strategy Manager

• Expanded role to manage Wellness, Events, and Digital Services categories in 14 countries (12% of revenue) after merger with ProntoPro, an Italian marketplace.
• Participated in Post-Merger Integration (PMI) projects.
• Defined and executed international strategy.
• Led cross-functional projects to drive business growth.
• Managed direct reports including interviewing, mentoring, and onboarding.

Associate Category Strategy Manager

• Managed Home Improvement categories (65% of GMV) in 6 countries (Turkey, Romania, UK, Saudi Arabia, Poland, Hungary) owning category P&L, customer experience, marketplace liquidity, and monetization.
• Oversaw business growth, optimized pricing and matching algorithms, enhanced customer/provider experience using SQL, Python, machine learning, and BI tools.
• Led strategic initiatives, worked cross-functionally, explored M&A and partnership opportunities.
• Created and presented quarterly management reports to C-level executives.

Growth Hacker

• Developed growth strategies for new international mobile game markets.
• Conducted market research and competitor analysis of Israel’s mobile game ecosystem.
• Targeted potential customers and initiated new business opportunities.
• Involved in sales and client management reporting to co-founders.

Systems Design Project Member

• Designed internal logistics decision support system for Sincan factory with a team of five.

Student Teaching Assistant

• Assisted IE347 - Engineering Economy course.

Human Resources Training Intern

• Organized 'Junior Hackathon' for talented high school students with Ministry of Education collaboration.

Acquiring Services Portfolio Management Intern

• Participated in customer retention project related to merchant life-cycle management.
• Analyzed root causes of POS device cancellation requests.
• Segmented customers by response to win-back offers; developed rule-sets for strategic pricing.
• Researched new generation payment experiences and presented improvement ideas to board.

Student Teaching Assistant

• Assisted IE333 - Work Systems Analysis and Design course.

Marketing Analytics And Optimization Intern

• Supported CRM projects including next best action model for mobile banking customers, platinum customer segmentation, GPL pricing optimization, and RM budget optimization.
• Worked at Mass Segment Management department.

Production Intern

• Worked in Prototype Production department.
• Contributed to product follow-up system improvement for T625 Multirole Helicopter.
• Participated in procurement and time studies for helicopter assembly.

• LGBTQ: NA
• Ethnicity: NA
• Disability: NA
• Veteran: NA
• First-generation College Student: NA
• Pell Grant Eligibility: NA
• Work Authorization: NA
• Visa Sponsorship: NA