Sponsorship Events Coordinator Intern
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Job Description
About the Company
Alliance Highway Safety specializes in impactful community messaging with a primary focus on highway safety programs. They work directly with various states to carry out targeted messaging campaigns on critical issues such as drinking and driving, texting and driving, wearing seatbelts, and speeding. Their campaigns leverage diverse platforms including sports, entertainment, and high school venues to reach communities effectively. The organization is dedicated to making a tangible impact in communities and saving lives through public awareness and engagement.
Job Description, Detailed
This is an internship program designed for flexible, outgoing, and organized individuals. As an intern, you will gain hands-on experience in event marketing and corporate sponsorships, learn from experienced staff, and contribute to significant highway safety initiatives.
Key Learning Opportunities and Activities:
• Learn about the ins and outs of event marketing and corporate sponsorships.
• Assist with the management of sponsorship campaigns.
• Meet and listen to established professionals in highway safety.
• Travel across the country to a variety of events, including fairs, festivals, motorcycle rallies, racetracks, college sports, and the Choices Matter Program.
Core Responsibilities:
• Event Staffing and Coordination: Staffing events and fulfilling scheduled metrics, which will include weekdays, weekends, and some holidays.
• Travel Management: Planning, booking, and coordinating all necessary travel arrangements for events.
• Venue and Partner Relations: Contacting and collaborating with venue coordinators, school leadership, college career centers, and sponsorship partners.
• Marketing Research and Data Collection: Researching effective marketing tools and collecting essential program data.
• On-site Marketing: Traveling to events to effectively market highway safety campaigns and engage with attendees and fans.
• Reporting and Communication: Reporting and communicating regularly with managers to maximize the impact of highway safety programs.
• Post-Event Documentation: Preparing professional recaps of each event for clients.
• Content Capture: Capturing photographs of marketing activations and engagement at events.
• Sponsorship Compliance: Ensuring that each venue meets all sponsorship requirements, including signs, PA announcements, video commercials, and print advertisements.
• Inventory Management: Managing inventory for both the office and off-site storage locations.
• Strategic Input: Engaging in “team-think” and brainstorming sessions to enhance the effectiveness of sponsorship activations.
• Creative Project Creation (Optional): Creating projects using Adobe Photoshop, Adobe Illustrator, and Canva.
• Ad Hoc Tasks: Performing other tasks as assigned to support program goals.
Qualifications/Requirements:
• Travel Availability: Must be able to travel extensively (75% of the time).
• Organizational Skills: Well-organized.
• Communication Skills: Excellent written and verbal communication skills.
• Technical Proficiency: Knowledge of Microsoft Office applications (Word, Excel, PowerPoint). Preferred experience with Teams Application and HubSpot.
• Efficiency: Ability to multitask and effectively manage time.
• Adaptability: Ability to stay flexible and adaptable to changing circumstances.
• Work Ethic: A self-starter with a positive attitude.
• Interpersonal Skills: Strong interpersonal skills that complement a proactive, solution-driven, and team-oriented work ethic.
• Work Hours: Ability to work untraditional hours, including weekends, evenings, and some holidays.
• Physical Requirement: Ability to lift a minimum of 50 lbs. as needed.
Education/Experience:
• Current Students: College Juniors / Seniors who require an academic credit internship.
• Recent Graduates: Individuals who have recently graduated and are seeking experience in marketing, event management, and operations.
Duration of Internship:
• August – December 2025
Pay:
• Stipend Based
Alliance Highway Safety is an equal opportunity employer, committed to providing consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
