Public Relations/Brand Activation Intern

Job Description

About the Company

Forever Greeksis is a dynamic brand deeply engaged with the collegiate and Greek life communities. While the specific product or service is not detailed, the company’s core focus is on amplifying its brand presence within the collegiate fashion or lifestyle sector. They aim to connect with university students, particularly those involved in sororities and Greek organizations, through a blend of strategic digital outreach, including influencer marketing and social media engagement, and experiential brand activations like pop-up shops on campuses. Their mission is to create a strong, resonant brand identity that resonates with their target demographic across both online and offline touchpoints.

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Job Description: Public Relations/Brand Activation Intern

Role Summary:
We are seeking a highly creative, driven, and passionate Public Relations/Brand Activation Intern to play a pivotal role in expanding our brand’s reach and presence. This hands-on internship offers a unique opportunity for a student eager to gain practical experience in public relations, influencer marketing, and experiential brand engagement within the vibrant collegiate and Greek life landscape.

Key Responsibilities:

• Media Outreach & Pitching:
• Draft and distribute compelling media pitches to university news outlets, student publications, and relevant campus media to secure brand features and coverage.
• Sorority Engagement & Event Coordination:
• Proactively reach out to individual sorority chapter PR liaisons to book and coordinate on-campus pop-up shop events, designed to boost brand awareness and foster direct engagement.
• Contact various sorority chapters and university organizations to strategically schedule branded pop-up shop activations.
• Influencer Marketing & Management:
• Research and identify social media influencers who align with the brand’s campaigns, values, and target audience.
• Maintain detailed and organized lists of all influencer contacts and track outreach efforts meticulously.
• Coordinate outreach and manage partnerships with qualified influencers for seasonal and campaign-based promotional activities.
• Experiential Event Support:
• Assist with the comprehensive planning and execution of pop-up events, including crucial setup and breakdown tasks.
• Availability is required for a few in-person events per month at key South Florida campuses such as FAU, UM, and other nearby locations.
• Brand Marketing & Content Support:
• Support broader brand marketing efforts through active participation in social content brainstorming sessions.
• Capture high-quality event photography during activations to be used for marketing materials.
• Contribute to overall campus engagement initiatives.
• Trend Monitoring & Collaboration:
• Monitor and analyze current trends in campus culture, public relations best practices, and social media, with a specific focus on Greek life and collegiate fashion.
• Work in tandem with the Social Media Intern to ensure cohesive and integrated brand messaging across all platforms.

Required Qualifications:

• Academic Enrollment: Must be currently enrolled in a college or university program and eligible to receive academic credit for the internship.
• Communication Skills: Possess strong written and verbal communication abilities.
• Self-Starter & Organizational Skills: A proactive self-starter with excellent organizational skills and meticulous attention to detail.
• Transportation: Reliable transportation is required to attend local South Florida events.
• Social Media Savvy: Familiarity with key social media platforms such as Instagram and TikTok, alongside an awareness of emerging influencer trends.
• Greek Life Interest (Preferred): An interest in or background within Greek life is preferred, but not strictly required.
• Availability: Ability to meet weekly via Zoom to discuss project progress and updates.

Perks & Benefits:

• Flexible Schedule: Approximately 10 hours per week, primarily remote, with only a few in-person events required per semester.
• Hands-On Experience: Gain invaluable, practical experience in Public Relations, Influencer Marketing, and Brand Event Management.
• Exclusive Access: Enjoy exclusive access to brand merchandise and unique networking opportunities at pop-up events.
• Event Meals: Meals are paid for during all in-person events.
• Free Merchandise: Receive complimentary brand merchandise.
• Ideal for Students: This internship is ideally suited for students majoring in PR, Communications, Marketing, or related fields.

To Apply:

Interested candidates should email their resume, along with any relevant social media links to accounts they have managed, directly to info@forevergreeksis.com. Additionally, please apply through the platform where this job description was found.