Marketing Intern
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Job Description
About Feather & Blade:
Founded in 2016 by Holly Meredith, Feather & Blade is a premier restorative boutique and cosmetic tattoo studio with locations in Lexington and Louisville, Kentucky. We specialize in providing natural-looking enhancements that empower our clients to feel confident and look their best every day. Our expertise includes our signature “Bespoke Brows,” lip blushing, freckles, and beauty mark treatments performed with precision and artistry.
Our team of skilled artists is dedicated to delivering stunning, long-lasting results tailored to each client’s unique needs and aesthetic goals. We pride ourselves on our meticulous attention to detail and our commitment to using the highest quality pigments and the best techniques in the industry.
At Feather & Blade, client safety and comfort come first. We maintain the highest standards of hygiene and sanitation, ensuring a safe and comfortable experience for everyone who visits our studios. Our mission is to help clients simplify their beauty routines and achieve a look that enhances their natural beauty.
Internship Details:
• Duration: Fall 2025 Semester (August 25, 2025 – December 19, 2025), 15 hours/week. Interns may choose their work hours during regular business hours but will need to attend weekly scheduled Google Meets with the Marketing Manager as well as in-studio meetings on Tuesdays or Thursdays necessary for filming.
• Modality: Primarily remote with weekly meetings in the Lexington studio as necessary. Communication with the Marketing Manager via email, weekly Zooms, and Asana.
• Compensation: Unpaid.
• ISC 399 Course Credit (if applicable): Pre-approved for ISC 399 credit by the University of Kentucky College of Communication and Information’s Department of Integrated Strategic Communication.
Internship Responsibilities:
• Social Media (Instagram, TikTok, LinkedIn, Pinterest):
• Outline detailed monthly content calendars for each platform.
• Write and illustrate TikTok and Instagram Reel storyboards based on current trends.
• Film and edit content as needed.
• Schedule social media publishing times.
• Create graphics and social media “stories” that follow the brand guidelines.
• Assist with the annual “12 Days in December” social media partnership giveaway.
• Google Ads:
• Monitor the brand’s Google Analytics, Google Ads, and website for necessary changes and improvements.
• Use knowledge to determine a search engine optimization (SEO) strategy.
• Website Blog:
• Create written pieces relevant to the cosmetic tattoo industry for the website blog.
• Final Strategic Marketing Plan:
• Research, develop, and present a final strategy-based marketing plan.
Internship Qualifications & Requirements:
• Current undergraduate student or recent graduate studying Integrated Strategic Communication, Marketing, or a related field.
• Must be able to commute to the Lexington or Louisville studios as needed for filming content.
• Familiarity with Google Drive (specifically Google Sheets, Google Docs, and Google Meet).
• Familiarity with Canva.
• Reliable access to Asana, Acuity, Google Drive, Google Sheets, Google Meet, Canva, and social media platforms.
• Academic and/or professional experience in social media marketing.
• Basic understanding of cosmetic tattoo services.
ISC 399 Qualifications & Requirements (if applicable):
• Completion of at least 18 credits of 300+ level ISC coursework.
• Handshake internship application submitted before August 18, 2025.
• Handshake contract approved before August 25, 2025.
• Completion of ISC 399 Canvas assignments throughout the semester.
Learning Outcomes:
• Effectively research industry trends and film, edit, and publish social media content.
• Develop a final marketing plan with strategies for Feather & Blade to implement.
• Analyze and identify various strengths and weaknesses within the website and social media platforms with suggestions for improvement.
• Produce high-quality graphics and written content for website and social media pages.
