HydrateNow

HydrateNow is a fast-growing startup redefining how brands connect with audiences in real life. They turn premium, custom-branded aluminum water bottles into marketing tools that are distributed for free at large-scale events like music festivals, sports events, and conferences across the U.S. Each bottle features custom artwork and includes QR codes that capture engagement data, track conversions, and drive measureable ROI — giving brands a powerful way to reach new audiences while promoting sustainability. Their platform serves both B2B and D2C audiences: On the B2B side, they partner with major brands, agencies, and event organizers to power marketing activations with lasting reach. Each bottle serves as a physical touchpoint — featuring custom artwork and QR codes that can funnel new potential consumers. Past partners include national CPG brands, sports brands, and lifestyle companies seeking sustainable, high-visibility exposure. On the D2C side, they also offer custom bottles for individuals, small businesses, and local vendors — perfect for birthdays, gyms, pop-up shops, or personal gifting. Whether you’re a small coffee shop or a global brand, they make it easy to turn hydration into impact.