Web Marketing Intern
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Job Description
About Kaufman Rossin:
Kaufman Rossin is a top accounting firm in the country, with a strong emphasis on employee well-being and development. They’ve been recognized as a Best Place to Work in South Florida numerous times. The firm boasts over 700 employees across multiple offices in the tri-county area and includes sister entities Kaufman Rossin Wealth and Kaufman Rossin Alternative Investment Services. Their stated core value is prioritizing their people, their development, and their well-being.
Job Description: Web Marketing Intern
This internship offers a unique opportunity to gain hands-on experience in various aspects of digital marketing within a supportive and collaborative environment. The intern will work closely with the website manager, contributing to the maintenance and enhancement of the firm’s four websites.
Responsibilities:
The internship involves a blend of tasks focusing on website content, competitive research, SEO, and analytics:
• Website & Content: Updating website content for accuracy and relevance (e.g., updating professional profiles, building image galleries); uploading and formatting blog posts and articles; sourcing and editing images; logging technical issues; assisting with testing new website functionality.
• Competitive Research: Collaborating on competitive research projects, comparing website designs, features, and content ideas; monitoring key competitive metrics (website traffic) using tools like SEMrush.
• SEO & Analytics: Performing keyword research and implementing SEO best practices; tracking website traffic and user behavior using Google Analytics; identifying backlink opportunities and performing competitor backlink analysis; assisting with reports and basic analysis.
Requirements:
• Currently pursuing a degree in Marketing, PR, Advertising, Communications, or a similar field.
• Junior or Senior in college.
• 3.0 GPA or above.
• Excellent oral and written communication skills.
• Proficiency in Microsoft Office Suite and Google Workspace.
• Familiarity with WordPress CMS.
• Basic understanding of SEO, SEM, and web analytics tools (Google Analytics, SEMrush, Google Search Console, Moz, Ahrefs, etc.).
• Ability to work independently and as part of a team.
• Strong attention to detail, time management, and organizational skills.
• Creative thinking abilities.
• Desire to help others and contribute to the organization’s success.
• 20-40 hours/week commitment.
How to Stand Out:
Applicants with a double major or additional training in Computer Science, Web Development, Graphic Design, Psychology, or Business; direct experience with SEO, SEM, web analytics, and/or WordPress; familiarity with project management software (e.g., Asana); and prior internship experience in digital marketing will be viewed favorably.
