Marketing Intern
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Job Description
About FreshDirect:
FreshDirect is a company focused on delivering high-quality food to its customers. They operate in a fast-paced e-commerce environment and are committed to providing an excellent customer experience.
Job Description: Marketing Intern
FreshDirect is seeking a highly motivated Marketing Intern to contribute to various aspects of their marketing strategy. This is a hands-on role offering broad experience across multiple marketing functions within a dynamic e-commerce setting.
The intern will support the team in the following key areas:
• Content & Social Media Marketing: Creating and curating content for social media platforms (Instagram, TikTok, Twitter, Facebook); collaborating on influencer and content creator partnerships; tracking social media trends and suggesting improvements to brand engagement. Experience with Canva, Adobe Suite, or video editing is a plus.
• Retention & Customer Marketing: Assisting with email and SMS marketing campaigns to retain and engage existing customers; contributing to the development and execution of customer loyalty programs, promotions, and personalized offers; analyzing campaign performance and providing optimization recommendations.
• Sponsorships & Partnerships: Supporting the coordination of sponsorship activations with various organizations and brands; assisting in outreach to develop strategic partnerships; contributing to the planning and execution of promotional campaigns with brand partners.
• Events & Experiential Marketing: Supporting the planning and execution of FreshDirect events (in-person activations, food tastings, brand pop-ups); collaborating with vendors and community organizations; tracking event success and customer engagement metrics.
• Digital & Performance Marketing: Assisting with ad campaign execution across paid search, paid social, and display advertising; analyzing key performance metrics and providing recommendations for improvements; conducting competitive research and tracking industry trends.
Qualifications:
• Current undergraduate student (Junior/Senior preferred) or recent graduate in Marketing, Communications, Business, or a related field.
• Passion for food, e-commerce, and digital marketing.
• Strong writing and communication skills with the ability to create engaging content.
• Knowledge of social media platforms and trends.
• Detail-oriented, highly organized, and able to multitask effectively.
• Analytical mindset with the ability to interpret marketing data and trends.
• Self-starter who takes initiative and works well in a team environment.
Benefits:
• Hands-on experience with impactful projects.
• Exposure to various marketing functions.
• Networking opportunities and mentorship.
• Access to FreshDirect’s food and company discounts.
Salary: $20-26/hour
