Digital CRM Email Marketing Intern
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Job Description
About the Company:
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older. With a nationwide presence, AARP strengthens communities and advocates for health, financial security, and personal fulfillment for its over 100 million members and their families. AARP also works in the marketplace, offering select products and services, and provides news and information through its widely circulated publications, *AARP The Magazine• and *AARP Bulletin*. AARP’s Integrated Communications and Marketing (ICM) Group oversees various departments, including Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy, and Strategic Communications, managing AARP’s reputation and engagement across multiple channels.
Job Description: Digital CRM Email Marketing Intern
The Digital CRM (Customer Relationship Management) team at AARP is seeking a marketing/marketing communications student intern to contribute to their email newsletter program. This paid internship ($18/hour for undergraduates, $21/hour for graduate students, $28/hour for Ph.D. candidates) runs from Summer 2025 to December 2025, with a possible extension. The internship is a hybrid model with remote work options on Mondays and Fridays (within the US).
Responsibilities: This role offers hands-on experience in email marketing, including:
• Newsletter Production: Assisting with all aspects of newsletter creation, utilizing a content management system (CMS), artificial intelligence (AI) tools, selecting articles and images, writing copy, and performing data analysis.
• Email Campaign Support: Contributing to ad-hoc email campaigns, attending planning meetings, reviewing creative assets, and more.
• Reporting and Analysis: Maintaining internal reports, providing insights, and offering recommendations to the team.
• List Growth: Supporting on-site, non-paid strategies to increase newsletter subscriber numbers.
• Additional Projects: Contributing to other tasks as needed.
Qualifications:
• Currently pursuing a degree in marketing or a related field (digital marketing preferred).
• Rising undergraduate junior or senior, graduate student, postdoctoral student, or recent graduate enrolled in continuing education.
• Prior experience managing projects (work or academic).
• Ability to collaborate effectively with various internal stakeholders (business unit leads, digital channel leads, Product, Development, Membership, and Analytics teams).
• Experience with or coursework in marketing plan creation.
• Strong organizational, problem-solving, and communication skills.
• Proficiency in Microsoft Office; Adobe Photoshop is a plus.
• No coding skills are required.
Additional Requirements:
• Reliable attendance.
• Professional demeanor and ability to work collaboratively.
• Effective verbal and written communication skills.
• Ability to work effectively in an open-office environment.
Note: AARP will not sponsor an employment visa for this position. Interns are considered non-exempt employees and are not eligible for employee benefits.
