Digital CRM Intern
Are you applying to the internship?
Job Description
About AARP:
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older. With a nationwide presence, AARP strengthens communities and advocates for health and financial security, and personal fulfillment for its over 100 million members and their families. AARP also works in the marketplace, offering carefully chosen products and services, and produces widely circulated publications, *AARP The Magazine• and the *AARP Bulletin*. AARP’s Integrated Communications and Marketing (ICM) Group oversees all communication efforts across various channels.
Job Description: Digital CRM Intern
AARP’s Digital CRM team is seeking a tech-savvy and marketing-minded intern to join their team. This paid internship, starting Spring 2025, offers the opportunity to contribute to the deployment of over 5 billion emails and 50 million SMS messages annually. The role focuses on ensuring AARP’s business partners deliver effective messaging to the right audiences using cutting-edge marketing technology.
Responsibilities: The internship involves a diverse range of tasks, including:
• Agile Practices: Using agile methodologies to improve back-office processes for technology solutions.
• Data Analysis: Analyzing data to create executive-level quarterly dashboards on marketing agency performance.
• Issue Management: Handling and prioritizing consumer-reported issues, ensuring timely communication.
• Market Technology Research: Interviewing stakeholders and researching marketing technology platforms.
• Guide Development: Creating “how-to guides” to document process improvements.
• Digital Library Management: Acting as the team’s “Librarian,” ensuring proper tagging and storage of digital documents.
• Artifact Auditing: Reviewing project artifacts to ensure completion criteria are met.
• AI Exploration: Investigating AI applications to accelerate processes and solve complex problems.
Qualifications:
• Enrolled in a Business Technology or Digital Marketing Strategy program at an accredited college or university (rising junior, senior, or graduate student).
• Self-starter, adaptable, and capable of self-management.
• Ability to manage multiple projects and prioritize tasks.
• Comfortable working with virtual, multi-time zone teams.
• Proficient in Microsoft Office programs. Willingness to use technology and participate in virtual meetings with cameras on.
• Familiarity with IT project management methodologies or AI use cases is a plus.
Compensation and Benefits:
Hourly rates range from $18 (undergraduates) to $21 (graduate students) to $28 (Ph.D. candidates). The internship is a non-exempt position and does not include employee benefits. A hybrid work environment is offered, with Mondays and Fridays typically remote (within the US).
