Associate Product Manager – Soft Cooler Product

Job Description

Associate Product Manager | YETI

The Tone:
This is a full-time role at YETI, located in Austin. YETI is dedicated to creating exceptional, high-quality gear that makes time spent outdoors extraordinary. This Associate Product Manager role is integral to the Soft Cooler team, serving as a bridge between product ideation, development, and go-to-market execution. This position emphasizes physical product management akin to consumer packaged goods, focusing on portfolio and category management, product commercialization, and understanding consumer needs to deliver meaningful products.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person – Austin
• Team: Core member of the Soft Cooler team
• Mission: Manages the product line throughout its lifecycle by partnering across functions and keeping consumer needs central to decision making.
• Tech Stack: PLM and MDM systems

What You’ll Actually Do
• Category & Roadmap Development: Contribute to category strategy and product roadmap planning, ensuring the product line aligns with brand positioning and consumer needs, with a strong emphasis on portfolio management.
• Product Lifecycle & Data Management: Manage the soft cooler product lifecycle from concept through end-of-life, including accurate input and management of product data within PLM and MDM systems.
• Market & Consumer Insights: Continuously monitor market trends, analyze competitive products, and assess evolving consumer needs, collecting feedback to inform future product innovation and maintaining an insights-driven approach to product development.
• Commercialization & Financial Strategy: Develop comprehensive pricing recommendations, create accurate sales forecasts, and conduct profitability analyses, directly influencing product commercialization, pricing, profitability, and retail/channel strategy.
• Cross-Functional Product Delivery: Serve as the subject matter expert for assigned product lines, supporting and partnering with cross-functional teams—including Marketing, Sales, Legal, Creative, Program Management, and Supply Chain—to manage product development and go-to-market timelines, ensure on-time delivery, high quality standards, and successful product launch execution.

The Must-Haves
• Background: Entry-Level. Bachelor’s degree in business, marketing, or a related field preferred.
• Experience: Greater than 2 years of work experience in a product management role.
• Skills: Foundational business and financial acumen, consumer research and market analysis capabilities, Product Line Plan and/or Merchandising experience.