SalesForce Team Lead – GTM Applications

Job Description

SalesForce Team Lead | Taboola

The Tone:
This is a full-time role at Taboola, located in Tel Aviv-Yafo, Israel. Taboola is a leading performance-driven advertising company, empowering businesses to grow through advertising technology that reaches approximately 600 million daily active users across top publishers and OEMs globally. This role is crucial for leading and transforming Taboola’s global Go-To-Market business applications ecosystem. The SalesForce Team Lead will own the strategy, roadmap, and delivery of core GTM platforms like Salesforce and modern sales tools, while also driving the adoption of GenAI-powered workflows to enhance operations for Sales and Professional Services teams. This position plays a vital role in building scalable, intelligent, and business-critical solutions in partnership with senior business stakeholders.

The TL;DR
• Role: Full Time
• Type: Hybrid
• Location: Hybrid – Tel Aviv-Yafo, Israel

• Team: Information Systems Team, leading a global team
• Mission: Own the strategy, roadmap, and delivery of core Go-To-Market platforms, including Salesforce and modern sales tools, while driving the adoption of GenAI-powered workflows that reshape how Sales and Professional Services teams operate.
• Tech Stack: Salesforce (Sales Cloud, Service Cloud), Clay, Similarweb, Gong, DealHub, LLMs, prompt engineering, RAG, AI agents, Apex, Lightning, Flows, scripting, integration technologies

What You’ll Actually Do
• Lead Team: Manage and develop the GTM Applications team, overseeing people management, mentoring, hiring, and career development.
• Own Roadmap: Define and execute the roadmap, delivery, and evolution of Salesforce and the broader GTM applications portfolio.
• Partner with Stakeholders: Collaborate with Sales, Marketing, Sales Operations, and Professional Services leaders to translate business needs into scalable technical solutions.
• Drive GenAI Adoption: Implement GenAI-powered agents, automations, and AI-native workflows across Go-To-Market systems.
• Ensure Quality and Governance: Establish governance, architecture, and delivery processes to ensure scalable, secure, and high-quality business applications.

The Must-Haves
• Background: Manager with a background leading teams in Business Applications, Salesforce, or GTM Systems environments, with a focus on Go-To-Market business processes.
• Experience: 3+ years leading teams in a Business Applications, Salesforce, or GTM Systems environment. 5+ years of hands-on Salesforce experience (Sales Cloud and/or Service Cloud), including implementation, configuration, and architecture.
• Skills: Strong knowledge of modern sales tools (such as Clay, Similarweb, Gong, DealHub, or similar platforms). Deep understanding of GTM business processes, including lead-to-cash, pipeline management, customer success, and marketing automation. Hands-on familiarity with GenAI technologies, including LLMs, prompt engineering, RAG, AI agents, and their application in enterprise systems.
• Bonus: Hands-on development experience with Apex, Lightning, Flows, or scripting/integration technologies. Experience building or deploying GenAI-powered solutions in production enterprise environments.