Consumer Technology Sales Retail Director

Job Description

Consumer Technology Sales Retail Director | Lenovo

The Tone:
This is a senior leadership role at Lenovo, located in Mexico. Lenovo is a global technology powerhouse, building a full-stack portfolio of AI-enabled devices, infrastructure, software, solutions, and services. This role is critical for defining and executing Lenovo’s consumer sales strategy to deliver profitable revenue growth, expand market share, and strengthen customer and partner satisfaction across Mexico and all assigned sales channels.

The TL;DR
• Role: Full Time
• Location: In-person – Mexico

• Team: Leads a team of sales professionals and is a key member of the country leadership team.
• Mission: To define and execute Lenovo’s consumer sales strategy to deliver profitable revenue growth, expand market share, and strengthen customer and partner satisfaction.

What You’ll Actually Do
• Strategy: Develop and execute the annual and quarterly consumer sales strategy in alignment with Lenovo’s country, regional, and global business objectives.
• Performance: Deliver revenue, gross profit, market share, sell-in, sell-out, and inventory targets across all consumer segments and assigned channels.
• Commercials: Lead strategic negotiations involving commercial agreements, pricing, promotional investments, product assortment, business development, and joint growth plans.
• Partnerships: Develop joint business plans with key partners, including revenue objectives, portfolio priorities, marketing activities, demand generation, and operational commitments.
• Ecosystem Expansion: Drive the expansion of Lenovo’s ecosystem business, including accessories, services, software, gaming, AI PCs, premium products, and other adjacent solutions.

The Must-Haves
• Background: Bachelor’s degree in Business Administration, Marketing, Economics, Finance, Engineering, or a related field, with previous leadership experience within the PC technology industry focusing on gaming, retail, and consumer electronics.
• Experience: Extensive sales leadership, general management, commercial strategy, or channel management experience, including working with regional and global leadership teams and a proven track record of delivering revenue growth, profitability, and market share expansion. Demonstrated experience leading sales teams, managing business performance through structured KPIs, and understanding retail, distribution, eCommerce, marketplaces, and omnichannel business models.
• Skills: Fluency in Spanish and English, strong financial and business acumen, and experience with forecasting, demand planning, inventory management, pricing, and promotional investments. Ability to lead and influence effectively within a global, regional, and matrixed organization, strong analytical skills, and excellent executive communication, presentation, negotiation, and stakeholder-management skills.