Business Development Associate

Job Description

Business Development Associate, Loqate | GBG Plc

The Tone:
This is a role focused on business development within GBG Plc’s Loqate division, operating in the Americas. GBG Plc is an established organization with over 30 years of experience, dedicated to enabling safe and rewarding digital lives for genuine people everywhere. The company achieves this by creating a single point of truth for identity and address verification, utilizing diverse and reliable data to ensure more genuine people have digital access to opportunities and businesses can connect with them. This Business Development Associate position plays a critical role in driving growth by identifying, qualifying, and developing new business opportunities across key and enterprise segments, offering broad exposure to the sales process and serving as an excellent foundation for a future career in enterprise sales or account management within GBG’s Identity and Fraud portfolio.

The TL;DR
• Role: Early Career
• Location: Americas
• Team: Part of the high-performing, collaborative New Business Team – GBG Loqate, Americas. This team is a core driver of growth responsible for acquiring new customers and expanding GBG’s footprint across key industries such as Financial Services, FinTech, eCommerce, Healthcare, and Technology. The role involves working cross-functionally with Product, Marketing, Pre-Sales, and Customer Success.
• Mission: To identify, qualify, and develop new business opportunities across Key and Enterprise segments for GBG Loqate, contributing to the acquisition of new customers and expansion within the Americas.
• Tech Stack: Salesforce, LinkedIn Sales Navigator, 6sense, HubSpot, and other similar sales and marketing platforms, with comfort in utilizing AI tools.

What You’ll Actually Do
• Lead Qualification and Discovery: Serve as the initial point of contact for inbound leads, conducting thorough discovery and qualification to understand the prospect’s specific business needs, use cases, and overall fit with GBG Loqate’s solutions.
• Opportunity Routing and Prospect Experience: Route qualified opportunities efficiently and accurately to the appropriate Account Executive, ensuring a smooth and seamless experience for the prospect throughout the sales journey.
• Account-Based Marketing Follow-up: Proactively monitor and manage 6sense intent and Account-Based Marketing (ABM) alerts, identifying critical buying signals and coordinating timely, strategic follow-up actions with the Sales team.
• Strategic Research and Support: Conduct detailed account, industry, and stakeholder research to provide valuable insights that support strategic outreach efforts, prepare for customer meetings, and facilitate effective opportunity development.
• Sales Meeting Preparation: Partner closely with Account Executives to prepare comprehensively for upcoming prospect and customer meetings, including creating detailed account briefs, developing call plans, and summarizing relevant research findings.

The Must-Haves
• Background: An early career individual who is naturally curious and analytical, possessing a passion for understanding diverse businesses, industries, and customer challenges. This role provides broad exposure and is an excellent foundation for a future career in sales or account management.
• Experience: Experience with or a strong interest in utilizing sales and marketing technologies such as Salesforce, LinkedIn Sales Navigator, 6sense, HubSpot, or similar platforms is required. No specific years of prior experience were mentioned.
• Skills: Demonstrates strong communication and interpersonal skills with the confidence to engage prospective customers professionally. Exhibits excellent organizational and time management abilities with strong attention to detail. Possesses the ability to conduct research, synthesize complex information, and translate findings into actionable insights. Must be proactive, self-motivated, and comfortable taking ownership of projects and outcomes. Functions as a collaborative team player across various departments.
• Bonus: Comfortable utilizing AI tools and modern technology to actively improve productivity, enhance research capabilities, and optimize customer engagement strategies.