Digital Brand Strategist – Programmatic and Social

Job Description

Programmatic Senior Manager | Publicis

The Tone:
This is a full-time role at Publicis. You will be responsible for driving the strategic planning and implementation of digital advertising campaigns for assigned brands. As a vertical expert specializing in programmatic and social digital channels, you will ensure campaigns achieve business objectives through expert strategy, meticulous execution, and continuous optimization, contributing directly to client success.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Not specified

• Team: Works with Campaign Specialists, Agency account teams, and internal teams
• Mission: Owns strategic planning and implementation for assigned brands, ensuring campaign success and achievement of business goals through expert media buying and optimization.
• Tech Stack: DSP, Ad Networks, Ad Exchanges, Ad Serving, 3rd party Measurement and Verification, Creative Platforms, bid management platforms

What You’ll Actually Do
• Own Strategy & Insights: Own the strategic planning and implementation for assigned brands, independently generating strategic insights for campaigns.
• Execute & Optimize Campaigns: Manage end-to-end execution of programmatic buys, including setup, QA, analysis, and optimization to meet media metrics and business goals.
• Develop Media Proposals: Create new media proposals and respond to media RFPs, effectively communicating digital strategies and tactical rationales for each campaign.
• Report Performance & Finances: Proactively monitor and track campaign performance, providing regular insights to agency account teams and coordinating monthly bill/pay and spend reporting.
• Drive Innovation & Best Practices: Articulate recommended strategies, best practices, and guidelines, providing opportunities for innovation through regular knowledge sharing sessions.

The Must-Haves
• Background: Bachelor’s degree or equivalent work experience, with a preference for Economics, Finance, Mathematics, Business, or other quantitative concentration.
• Experience: 4+ years of hands-on, integrated digital media account management experience, specifically managing Search, Display, Video, Social, and/or Programmatic Media Buying. Prior online trafficking and campaign management experience, with bid management platforms and active campaign optimization, is required.
• Skills: Solid understanding of programmatic buying technologies including DSP, Ad Networks, Ad Exchanges, Ad Serving, 3rd party Measurement and Verification, and Creative Platforms. Excellent verbal and written communication skills, comfortable in a consultative, client-facing environment. Strong analytical skills, ability to work collaboratively in cross-functional, cross-cultural teams, and ability to handle multiple projects.
• Bonus: Experience in growing, managing, and inspiring internal teams; strong leadership and organizational skills.