Senior Director, US Brand Strategy & Launch – Mood Disorders Launch

Job Description

Senior Director, US Brand Strategy & Launch – Mood Disorders | Neurocrine Biosciences

The Tone:
This is a full-time role at Neurocrine Biosciences, located in San Diego, CA, USA. Neurocrine Biosciences is a biopharmaceutical company focused on discovering, developing, and commercializing treatments for neurological, psychiatric, endocrine, and immunological disorders. This role is central to a high-profile, differentiated CNS product launch, leading the end-to-end U.S. commercialization strategy for an upcoming launch in Mood Disorders. The Senior Director will shape how the brand is positioned clinically and commercially, ensuring resonance with key stakeholders.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person, San Diego, CA, USA
• Pay: $233400–$318000 yearly
• Mission: Owns the end-to-end U.S. commercialization strategy for Neurocrine’s upcoming launch in Mood Disorders, with accountability for Healthcare Professional (HCP), some patient marketing strategy, launch execution, and long-term brand performance.

What You’ll Actually Do
• Brand Strategy: Owns the U.S. brand strategy for launch by defining positioning, segmentation, messaging, and metrics to drive differentiated commercial performance.
• Launch Execution: Leads the development and execution of a comprehensive, cross-functional brand planning process to ensure a coordinated and successful launch.
• Market Understanding: Applies deep understanding of the neuropsychiatric treatment landscape to shape effective HCP and patient engagement strategies.
• Program Design: Drives the design and execution of pre-launch and launch programs, including personal, non-personal, and peer-to-peer education, tailored to various audiences.
• Strategic Influence: Serves as the commercial lead for the brand, influencing senior leadership decisions on strategy, investment, and prioritization while aligning stakeholders.

The Must-Haves
• Background: BS/BA degree in a scientific or business discipline with 15+ years of relevant experience, or a Master’s/MBA with 13+ years, or a PhD with 10+ years, indicating strong commercial leadership experience.
• Experience: 7+ years of strong marketing and/or sales experience in a pharmaceutical market, with a proven track record of leading U.S. brand strategy and launch execution, ideally in neuroscience, psychiatry, or specialty therapeutics, and experience managing outside agencies.
• Skills: Strong leadership capability, including experience building and developing high-performing teams, excellent communication, executive presence, and stakeholder management skills, and the ability to travel domestically (25–50%).
• Bonus: Deep understanding of HCP and patient dynamics in mental health, including treatment complexity, access challenges, and patient engagement considerations.