Partner Marketing Manager

Job Description

Partner Marketing Manager, GBM | TikTok

The Tone:
This is a full-time role at TikTok, located in New York, New York, USA. TikTok’s Global Business Marketing team drives growth for its advertising platform by building strong relationships across the industry. This role is crucial for leveraging our ecosystem of advertising technology, creative, creator, measurement, and commerce partners to expand TikTok’s reach, accelerate product adoption, and solidify its leadership within the advertising landscape.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person, New York, New York, USA

• Team: Partner Marketing Team within Global Business Marketing (GBM)
• Mission: Define and execute global partner marketing strategies and scalable programs to accelerate TikTok’s growth, product adoption, and industry leadership through its ecosystem of advertising partners.

What You’ll Actually Do
• Strategy Leadership: Develop and own the global partner marketing strategy, establishing scalable frameworks, playbooks, and best practices for regional adoption.
• Program Execution: Lead partner marketing execution for key initiatives, translating global business priorities into high-impact regional marketing programs, particularly across North America.
• Joint Go-to-Market: Partner closely with Product Partnerships to develop joint go-to-market strategies with priority partners.
• Integrated Campaigns: Build integrated partner marketing programs, including co-marketing campaigns, events, and thought leadership, that drive awareness, engagement, and adoption of TikTok solutions.
• Ecosystem Expansion: Identify and leverage new opportunities through partners’ platforms, communities, and sales organizations to expand TikTok’s market presence and business growth.

The Must-Haves
• Background: Manager-level professional with experience in partner marketing, product marketing, B2B marketing, or partnerships within the advertising, media, or technology industries.
• Experience: 5+ years of experience, including working directly with external partners, creative agencies, or vendors.
• Skills: Strong understanding of the advertising industry and media agency landscape, knowledge of TikTok ad products and performance marketing strategies, and the ability to define and execute measurable marketing programs.
• Bonus: Experience developing scalable ABM and marketing frameworks, planning and executing executive events or industry thought leadership initiatives, and collaborating across regional marketing teams within a global organization.