Group Distribution Transformation Lead

Job Description

Group Head of Distribution Transformation | FWD Group

The Tone:
This is a leadership role at FWD Group, a pan-Asian life and health insurance business serving approximately 40 million customers across 10 markets. FWD aims to deliver innovative propositions, easy-to-understand products, and a simpler insurance experience through a customer-led and tech-enabled approach. This role is critical in driving the company’s vision of changing how people feel about insurance by leading large-scale distribution transformation across its markets, translating strategic priorities into enterprise programmes with measurable commercial impact.

The TL;DR
• Role: Early Career
• Location: In-person, Singapore

• Team: Leads a team comprising a Transformation Manager, Change Managers, DAS Specialists, a Digital Solutions and Tools Specialist, an Analytics Specialist, and a Support Specialist, plus other cross-functional team members for SWAT teams; reports to the Group Chief Distribution Strategy.
• Mission: Owns the end-to-end delivery of all Group distribution transformation programmes across all markets and channels, ensuring measurable commercial impact and value realization.
• Tech Stack: Digital lead generation digital tool enablement, distribution technology.

What You’ll Actually Do
• Accountable for shaping, governing, and delivering the Group-wide distribution transformation agenda across all markets and channels, translating strategic priorities into enterprise programmes with measurable commercial impact.
• Lead end-to-end delivery of multi-market programmes, including execution, outcomes, and value realisation, owning the benefits realisation framework for these programmes across all markets.
• Build and lead the Group Distribution Transformation Centre of Excellence, setting transformation standards, deployment methodologies, governance disciplines, capability frameworks, and execution playbooks for use across all markets.
• Deploy high-impact SWAT teams into priority markets to accelerate execution, forming cross-functional squads, and executing Build-Operate-Transfer (BOT) deployments for key initiatives.
• Define and track programme-level success metrics (adoption, productivity, revenue uplift, efficiency), reporting programme performance to the Group Chief Distribution Strategy and senior stakeholders.

The Must-Haves
• Background: Bachelor’s degree in Business, Finance, Economics, or a related discipline. Significant senior leadership experience in regional or Group-level distribution transformation, commercial transformation, or enterprise change leadership within life insurance or financial services.
• Experience: Minimum 20 years of progressive experience, including a proven track record of leading large-scale, multi-market transformation programmes with measurable business impact across multiple Asian markets. Demonstrated experience in deploying SWAT-style teams and executing Build-Operate-Transfer models in field environments, with multi-market programme oversight.
• Skills: Deep expertise in distribution transformation methodologies, including programme management, change management, and Build-Operate-Transfer deployment models. Strong understanding of distribution channel dynamics across agency, partnership/bancassurance, and IFA channels, with practical field experience in multiple Asian markets. Proficiency in programme performance measurement, value realisation tracking, and executive-level reporting.
• Bonus: MBA or advanced degree preferred.