• University: George Washington University
• College: School of Media & Public Affairs
• Degree: Bachelor of Science (BS)
• Major: Marketing
• Minors: International Business
• Campus Mode:On Campus
• Start Date: 01 August 2023

Creative Strategy Coordinator Marketing + Events

• Partnered with a 10-person marketing team to design and implement promotional campaigns for GW’s largest campus events, drawing 2,000+ attendees, boosting student engagement and event turnout
• Managed Student Life’s social media presence of 13,000+ followers by scheduling 10–15 weekly posts and responding to inquiries in real time, driving engagement and strengthening digital brand identity across campus
• Directed creation of the “Buff & Bloom” brand kit for GW’s largest campus event, designing graphics, stickers, and posters displayed campus-wide, establishing a visual identity reinforcing tradition and event recognition

Strategic Marketing Events Intern

• Supported UKG’s flagship virtual event for 6,000+ attendees by managing 28 session credit email distributions, overseeing live Q&As, and launching the program’s first-ever Spotify playlist to drive attendee engagement
• Led experiential marketing activations for the GFOA conference, coordinating custom merchandise sourcing and managing an on-site “Spin the Wheel” activation to drive client engagement and brand-customer interaction
• Managed third-party vendor communications for large-scale tradeshows including NRF, securing a 50% rental cost reduction from $24K to $12K through strategic negotiation and competitive benchmarking

Vp Of Marketing & Pr

• Drove chapter visibility by leading Instagram account to 200K+ profile views during recruitment
• Designed 20+ themed posts to promote events and initiatives, ensuring cohesive branding and engagement
• Expanded PR by reaching out to 50+ external brands for partnerships and secured brands including Goli Gummies, Red Bull, and Poppi, enhancing recruitment initiatives

Google Search Event Ambassador

• Engaged 1,000+ university students and staff through interactive demos, clearly communicating new Google Search features
• Boosted booth traffic by creating an engaging, high-energy environment and efficiently managing giveaway activations and logistics

Advisory Intern

• Drove go-to-market strategy for top pharmaceutical client at Cannes Lions 2026 by producing in-depth brief books for 7 senior executives
• Coordinated strategic brand meetings and managed logistical on-site execution across the event week
• Led vendor outreach to 20+ hosts for a Parmigiano Reggiano x NY Jets experience, sourcing charcuterie board creators and coordinating venue tours supporting flagship influencer and celebrity activation plus public bookable series
• Guided intern capstone team to develop growth strategy pitch for Tubi, consulting current UTA teams to inform a short-form content recommendation designed to drive platform growth and relevance among younger audiences

• LGBTQ: no
• Ethnicity: Asian
• Disability: no
• Veteran: no
• First-generation College Student: yes
• Pell Grant Eligibility: yes
• Work Authorization: yes
• Visa Sponsorship: no